Digiday
Digital Content, Digital Advertising, Digital Marketing
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Latest posts
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People Inc. is building custom APIs to make its journalism easier for AI agents to use
People Inc. is moving toward custom APIs for AI systems, Forbes has adopted Markdown for agents, while the FT, Daily Mail are considering how agents could reach content for subscribers.
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Giggly Squad’s SiriusXM deal signals a shift from podcast networks to creator ecosystems
The Giggly Squad deal shows podcasts have turned another corner. Video, short-form, IRL shows...where does the podcast go from here?
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Google search loses its free pass with buyers
Google search was the line item buyers never questioned. That's changing.
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Amazon says more than 400M customers have used Alexa for Shopping in the last 12 months
Customers who use Alexa for Shopping are spending 50% more than those who don’t.
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Media Buying Briefing: Overheard at Media Buying Summit: How AI is helping and hurting client relations and office work
Worries about lazy use of AI for client briefs and internal documents has agencies wondering how to make better use of the tech.
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Amid growing tension over workplace AI, agencies have a window to reimagine staffing
AI agents are becoming common among agencies, but most companies haven't grasped their potential to reshape teams.
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From Celsius to Maybelline, more brands are lining up for the NYC Marathon’s 50th anniversary
The brands showing up at the annual race represent a more diverse cross-section of retail than ever before.
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Apple’s Safari block hands WPP a fresh case for InfoSum
Apple’s crackdown on the tricks advertisers use to track the same person across different sites and devices keeps tearing through large parts of the ad industry.
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Amazon’s Ads nears $20 billion in Q3 as it bets on agentic AI to fuel further growth
Amazon Ads Agent promises simpler buying, but raises transparency questions A
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Future of Marketing Briefing: SharkNinja’s McLaren deal treats F1 fandom as the asset
What SharkNinja;s McLaren deal says about the new price of F1 fandom.
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The creator economy has a payments problem
Frank DeVito, president and Chief Operating Officer, XR Pay Brands and agencies are spending more money than ever on featuring famous faces in advertising, with creators commanding bigger roles and paydays. But the creator economy’s next challenge isn’t finding new talent or…
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The Times of London is gearing up to test ‘macro payments’
The Times has a plan for readers who don’t want to subscribe.
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Why the 2026 midterms could mark a turning point for influencers in political campaigns
See how campaigns are recruiting creators for 2026 midterms as disclosure rules lag and voter trust becomes the real battleground.
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Retailers are still figuring out how to tie AI goals to executive compensation
AI is starting to show up more in conversations around executive incentive plans. But those conversations are still largely relegated to the tech industry. Here's why it's still an anomaly in retail.
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Media Briefing: Publishers are selling more subscriptions to smaller audiences. The midterms are the next test.
Ahead of the U.S. midterms and with referral traffic declines, news publishers are racing to turn election interest into paying subscribers.
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Apple’s Safari crackdown pushes ad tech toward server-side solutions, but doubts remain
Parties rally behind IAB Tech Lab’s Trusted Server Framework following Apple’s latest tracking restrictions, although questions remain.
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Post World Cup, fashion brands are tapping soccer stars like Bellingham and Yamal for partnerships
Three months after the World Cup ended in a Spanish victory, the partnerships with marquee players keep coming.
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Future of TV Briefing: CTV advertising has a genre-label problem
This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising.
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Creators are now classified as small businesses, but what does that actually mean?
The Small Business Administration has officially welcomed creators under its umbrella; let's unpack what that means for brands, creators, and the economy at large.
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One year in: DMG Media’s social-only briefs account for 30% of New Media revenue
DMG Media’s year-old New Media division is carving out a new social revenue stream with creator-led IP aimed at younger audiences.