Brian Solis
Studying the impact of innovation on business and society
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Latest posts
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Psychology Today: AI may create a kind of abundance that challenges how we measure difference.
One of the best things about writing a book is seeing someone you respect take an idea somewhere unexpected. Dave Wright and I recently joined DisrupTV with R “Ray” Wang and Vala Afshar to talk about our new book Infinite ∞. Before kicking off that conversation, my longtime…
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The 1870 Mindset: Why The Future Of AI Is About Reinventing The Company
This is an updated version originally published in my Forbes column What if the most important thing about AI is not what it can do today, but what becomes possible because it exists? That was the question I kept coming back to after hearing Blackstone’s Jon Gray compare this…
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Businesses Need To Stop Automating Yesterday’s Processes
Bernard Marr is a friend, someone I’ve known for many, many years. He’s also a best-selling business author and strategic advisor to companies and governments. I wish I had known he was at the World Summit AI event in Amsterdam. I would have loved to spend time with him. At the…
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The AI Economy Is Here, But We’re Measuring the Wrong Revolution
Two years ago, The Economist asked what happened to the AI revolution. Today, we’re investing more than ever, still struggling to prove the returns, and discovering that AI’s impact on jobs is anything but predictable. I believe these seemingly contradictory signals are telling…
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On the Internet, Nobody Knows You’re a Robot
I’m preparing a new presentation for a delegation of European CEOs visiting Silicon Valley to explore the future of AI, business, and leadership. As part of my research, I’ve been revisiting some of my presentations and predictions from 2016–2018 to see what we got right, what…
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The Future HappensWith or Without You: Why AI, Foresight, and Imagination are Forcing Every Company to Reinvent
I recently had the opportunity to speak with leaders at a global entertainment powerhouse, which was a meaningful full-circle moment for me. Before moving to Silicon Valley in the 1990s, I lived not far from the studios. At the time, I thought my future might unfold in…
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IA na medicina: tecnologia precisa reforçar escuta, prevenção e acesso à saúde
Source: OTempo O uso da Inteligência Artificial (IA) na medicina é um caminho sem volta, mas a tecnologia precisa ser aproveitada para recuperar características que deveriam ser inerentes à profissão. Especialistas em inovação, cuidados e saúde alertam: é mais do que urgente…
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Brian Solis Named a Best AI Keynote Speakers for 2027 Events
Source Brian Solis: Mindshift and the Post-Digital Organization Brian Solis is a digital anthropologist, nine-time bestselling author, and Head of Global Innovation at ServiceNow. He previously held the same role at Salesforce and serves as a special advisor to the United…
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Then: Business of Experience, The New Competitive Advantage
via .then, Andrea Lucchesi In recent years, the concept of Business of Experience (BX) has gained growing importance, going beyond the traditional approach to Customer Experience (CX). It is no longer just about satisfying customers, but about building an experiential ecosystem…
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AG Conect: AI kan alles, behalve samenwerken
via AG Connect Elke week kondigt er wel een bedrijf een nieuwe copilot, assistent of AI-agent aan. De investeringen zijn enorm, de verwachtingen hoog. Maar ondertussen blijft de echte transformatie uit. Organisaties worden productiever op taakniveau, maar werken niet…
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AI Doesn’t Have an ROI Problem, Companies Have a Work Architecture Problem.
The conversation about AI has moved quickly from possibility to pressure or sense of urgency. Leaders are being asked to show results, justify investment, and prove that new tools are changing the business. But there is a more fundamental question underneath all of that…what…
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In the Age of AI, Brands Must Feel More Human
As artificial intelligence helps people produce content at a blinding pace, personalization, and automation abundant, empathy, creativity, digital warmth, and memorable experiences become more valuable. I recently had the privilege of traveling to Johannesburg for my first visit…
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AI Is Moving Faster Than We Are, But the Future Is Still Ours to Shape
My conversation with Cal Fussman on “Big Questions” began with one of the most unsettling questions of the AI era. Since then, warnings from inside the frontier labs have only intensified. That makes the question even more urgent: If AI is accelerating faster than our ability to…
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Forbes: Stop Automating Your CRM, Start Orchestrating Your Business
My latest for Forbes explores why AI in customer service must evolve beyond mere cost-cutting to deliver intelligent, personal, and experiential journeys. The traditional CRM, once a siloed record system, is transforming into an orchestrated action hub, leveraging AI agents.…
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The Financial Brand: Building the AI-Forward Bank
via The Financial Brand Only 18% of banks have integrated AI workflows. Everyone else is automating the past. Most banks and credit unions are using artificial intelligence to make yesterday’s work faster, then measuring the result with yesterday’s numbers. Brian Solis, Head of…
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What CEOs Say About AI in Private and What That Means To Leadership
Originally published in Forbes AI is now firmly on CEO and board agendas. But many leadership teams are still asking the wrong questions. Recently, I led several workshops with roughly 100 CEOs and Chief Operators at a leadership conference in Arizona.The topic was AI. But the…
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The Biggest Risk with AI Isn’t Thinking Too Big, It’s Thinking Too Small
I joined HFS Research in New York for The Services-as-Software Economy: Disrupt or Be Disrupted conference where I delivered a keynote on AI Business Transformation: Optimized + Innovative AI on behalf of ServiceNow. In a room full of business and technology leaders leading AI…
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AI Agents Won’t Transform Work Until Humans Trust the Work
I’m honored to be included in The Wharton Blueprint for AI Agent Adoption, a new report from Wharton Human-AI Research and Science Says that explores one of the most important questions facing every leader right now: if AI agents are becoming so capable, why aren’t more people…
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Your Next Customer May Not Be Human: Designing the Web for People, AI Agents, and Machine-Native Markets
The intelligent web is entering its next phase. AI systems are moving from reading and summarizing the internet to researching, deciding, transacting, and increasingly interacting with other agents. That changes what leaders have to design for now. At WP Engine’s DE{CODE}, I…
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Stop Asking What AI Will Do to Us and Start Asking What We Can Do With It that makes us stronger 💪🦾
AI has a leadership problem. For the last few years, people have been told that AI is coming for their jobs, their careers, even their relevance. Then we act surprised when people respond with fear, anger, or outright rejection. I recently joined my new friend Cal Fussman to…