The Stable
Who's doing what in the world of commercial creativity.
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Latest posts
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Fallon & HomeGoods: Two Christmas ornaments present the messy fun of human-first shopping
A new high in branded social series (yes, I know, “every brand” has one). Fallon and HomeGoods have elevated what has become the obvious way to gain attention with sharp wit and sassy characters overlaid with the messy fun of […]
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DO NOT BEHAVE: Not the monster costume you thought you were buying
Last week, millions of people were searching the internet for monster costumes. A retail ad for an online Halloween costume store looked promising, with its come-hither line, Ultimate Monster costume. But clicking through to look at the costume led to […]
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Rosa Paris: The reality of life on the streets is death
In France, in 2026, there are 350,000 unhoused, compared with 143,000 in 2012. That number has continued to rise over the years, against an increasingly alarming backdrop – almost one million people without a home; 2.8 million on the waiting […]
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goodwipes cheers on NYC marathon runners with its toilet humour
goodwipes muscled in on Wet Ones’ Just for Hands OOH in October and lampooned Open AI’s Astra commercial in September. Now it has taken its mischievous sense of humour to the NYC Marathon. With a recent high-profile race-day bathroom mishap […]
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Today the Brave: University of Sydney offers degrees that do good
Traditional degree titles don’t describe the motivation for students to take them. So Today the Brave and The University of Sydney have reimagined them around the positive impact its students and graduates go on to make in the world. The […]
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Day One Agency: L.L. Bean warms hearts with the best present of the holiday season
There is no question that one of the roles of the holiday season is bringing people together. This year that role isn’t important, it’s essential. US clothing brand, L.L. Bean has excelled in its role of supporting the holiday season […]
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Christmas advertising arrives in the UK with gusto
Sainsbury’s, Tesco, Argos and Debenhams have thrown themselves into Christmas together. John Lewis is holding out for another day (but it has released a teaser). Here’s a snapshot of each. Sainsbury’s: New Commercial Arts has brought back Roald Dahl’s Big […]
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A sad passing: Mark Green, Global CEO Droga5
Droga5 global CEO, Mark Green, died of a heart attack in New York on Saturday, aged 53. Green was one of three of-founders of famed Australian agency, The Monkeys, that was absorbed into Droga5 at the end of 2024. He […]
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Fabric & Politix: Monsieur Mo is on a mission to ensure every mo meets its sartorial match this Movember
This is Politix’ ninth year supporting Movember and TBWA\Australia agency, Fabric, has risen the challenge of making another campaign that draws attention to both in a way that stands out and connects them. This year’s work, Match Your Mo, pairs […]
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TBWA\New Zealand: Real “traditions”, human humour. The Warehouse shows up for Kiwis at Christmas
Human humour lights up Warehouse’s Christmas campaign. The work by TBWA\New Zealand places The Warehouse in real Christmas traditions, rituals and realities Kiwis know so well. It builds on the success of the This is Warehouse Country brand platform launched […]
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Droga5 ANZ: Woolworths presents the family joy of Christmas shared
There’s nothing outside the box in Woolworths’ ANZ Christmas campaign (except, perhaps, for its subtle endorsement of ANZ’s cultural diversity at a time when that is being challenged). It’s comfortable, created from a social media challenge to customers on both […]
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Bear Meets Eagle on Fire appoints its first CEO, Lea Walker
Bear Meets Eagle On Fire (BMEOF) has appointed Lea Walker as its first chief executive officer, effective in the new year. Lea Walker has spent almost a decade leading her own talent consultancy, Mrs Walker, which she will close to […]
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Rankin presents the shaping of culture in a book called CONTACT
Rankin’s top tier place in contemporary culture is unquestioned. As a photographer, he is the documenter of celebrity. That includes The Rolling Stones, David Bowie, Kate Moss, Bjork, Kendall Jenner and Queen Elizabeth 11 in a vast collection. His photography […]
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303: Budget Direct slams the brakes on the runaway train of insurance costs
Budget Direct comes to the rescue in a wild drama again, this time for a runaway train of rising costs. The latest blockbuster in 303’s Insurance Solved epic is delivered with the brand’s signature high impact style and saviour team led by […]
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Emotive: Drowning in Black Friday noise? THE ICONIC clears its with a newsdesk
Black Friday is a sensory overload. This year, AUNZ fashion and lifestyle platform, THE ICONIC, is cutting through all its noise and getting some stand-alone attention. Emotive is rebranding the sales period as Hack Friday and introduces The Hack Desk […]
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Find:Seek: Know what people are searching for and how brands can be it
Independent Australian culture consultancy, REALMS, and digital agency, SEEN, have joined forces to launch Find:Seek, combining search intelligence and cultural strategy to help brands understand what customers are searching for, why, and how to respond. As consumers…
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We Believers: Firefox’ past creators wonder what happened to the internet you loved
Mozilla Firefox currently holds 2.8% to 3.7% of the global web browser market. That’s a significant downturn from when the browser had 32% to 34% during its peak in the late 2000s and early 2010s. It’s fighting back and has […]
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Napper reminds mums to beware of the monster feed
It’s 3 am. You’re a new mum, feeding the baby. You’re feeding you by scrolling. The baby is getting nourished. You’re getting harmed. In the first US campaign from Napper, a Swedish baby sleep app, this is shown in a […]