Campaign Brief
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Latest posts
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Welcome to the Comm:unity: Australian independent agencies launch new curated collective to scale without sacrifice
Comm:unity will offer bi-monthly, in-person deep dives, exploring themes like pitching, retention and profitability, alo...
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Who Gives A Crap picks Hopeful Monsters following competitive pitch
Who Gives A Crap has appointed independent creative company Hopeful Monsters, following a competitive pitch. Hopeful Mon...
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Sydney agency Chello takes to the UK streets with London Youth campaign fronted by ‘Bridgerton’ star Martins Imhangbe
Sydney agency Chello has launched a new campaign for London Youth, with its recently opened London office leading work o...
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Sunshine Plaza takes on the beach in first tourism push via Rumble Strategic Creative
Sunshine Plaza has launched its first dedicated tourism campaign, brought to life by independent creative agency Rumble ...
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Squeak E. Clean welcomes home Johnny Green as Creative Director, Australia
Audio powerhouse Squeak E. Clean has welcomed home Johnny Green as Creative Director, Australia. Green will lead creativ...
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SUPERSOLID raises the dead with a night of ‘Creative Necromancy’
On Thursday 29 October, SUPERSOLID gathered a suitably curious crowd of clients and collaborators for ‘Creative Ne...
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TABOO buries a holding company takeover to celebrate 25 years as an indie
For a brief moment on Friday night, TABOO’s 25th anniversary party looked like it might end with a change of owner...
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Le Truc’s Katrina Alvarez-Jarratt and Collider’s Rachael Ford-Davies named on The International ANDY Awards Regional Competition Asia Jury
Katrina Alvarez-Jarratt, Executive Creative Director, Le Truc, and Rachael Ford-Davies, Managing Partner and Producer, C...
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Movember carves giant Big Red Mo into the Australian outback and asks ISS for a photo
Movember has launched its annual Australian campaign by building a giant moustache into the outback landscape at Mt Gipp...
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AI property decision making platform myhomii appoints Tonic Communications
Trans-Tasman agency Tonic Communications has been appointed to lead the Australian launch of myhomii, which it describes...
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Voodoo Ranger champions everyday freedoms with ‘Freedom Initiative’ via We Are Social
Socially led creative agency We Are Social has partnered with Lion to launch the ‘Voodoo Ranger Freedom Initiative...
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Social Soup signs Amazon Blink and Ring, Australian Red Cross Lifeblood and H2coco
Social Soup, Australia and New Zealand’s community-first influence company, has announced it is working with Amazo...
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Employment Hero taps 80s power ballad to solve SMB hiring headaches in new brand campaign
Employment Hero, the global AI-powered employment platform, has launched a multi-market brand campaign, ‘Your Next...
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Creative studio Good Bandit launches Bandit Animation to answer market demand for high-craft, internet-native animation
Following two years of explosive growth for Auckland creative studio Good Bandit, creative leads have today announced th...
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University of Sydney turns degrees into ‘Degrees for Good’ in new platform via Today the Brave
The University of Sydney has launched the first phase of ‘Degrees for Good’, a new brand platform from indep...
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Are you a dickhead? Strategies’ Tom McGillick on Australia’s most ignored consumer segment
By Tom McGillick, Founder, Strategies Are you a dickhead? Of course not. But we all agree they’re out there. Ye...
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Beyond The Brief: The thinking behind Chapter’s ‘Banking with heart’ platform for P&N Bank
In the latest instalment of Campaign Brief’s Beyond The Brief, Hannah Muirhead and Dean Hunt, Co-founders of Chapter, ...
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Keep Left turns 25 and sharpens its focus one year after joining Hardie Grant Media
Creative communications agency Keep Left turned 25 over the weekend, celebrating a quarter-century in Australia’s ...
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Four senior staff exit Now Screen, including Global CD Dana Holder after more than 11 years
Sydney-based creative and production agency Now Screen has had four senior departures in recent months including Global ...
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Canva unveils ‘What Will You Canva Today?’ brand platform via Goodby Silverstein & Partners
Canva has introduced ‘What Will You Canva Today?’, a North America brand platform, developed by Goodby Silve...