Employer Branding News
Employer Branding, Culture, Talent Attraction and Retention News.
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Latest posts
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Nintendo Corrected Its Own Good News. BlackRock Normalized Its Bad News.
Two companies under zero financial pressure made opposite bets on their people this year. That difference is what actually earns or erodes trust.
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Employee Generated Content is Still the Holy Grail of Employer Branding
Employee generated content (EGC) has long been the most credible form of employer branding. The challenge for EB teams is not whether they want it, but how to encourage it, support it, and measure it without stripping out what makes it valuable
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Authentic Employer Branding: A Practical Guide to Creating Content Candidates Trust
How to find the real employment story, decide which truths candidates need, create credible employee content, manage difficult messages and reduce the gap between what you promise and what people experience.