diginomica
business insights for the enterprise undergoing digital transformation
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Latest posts
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SuiteWorld 26 - Brennan Industries is re-building its ERP user experience in Claude and Codex, without burning tokens
At NetSuite customer Brennan Industries, the use of Claude Code and ChatGPT Codex to quickly build apps has been a 'game-changer' for how the company uses its ERP system.
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Becoming your own destination - Alphabet and Reddit’s stock collapse is visible collateral damage from the wider Search revolution
AI Mode is taking its toll and changing the nature of Search.
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Vive la (AI) révolution! Capgemini CEO Aiman Ezzat still sees only appetite coming from clients
There are plenty of stories about AI disillusionment, but Capgemni's CEO sees plenty of enthusiasm still at C-suite level.
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How ontology is re-shaping the future of multi-agent systems. Druid AI's founder explains what's happening
Druid AI co-founder and COO Andreea Pleșea wrote her 2011 PhD on software agents that negotiated over bricks described differently by various buyers and sellers. She explains the role of ontology in getting agentic enterprise systems to understand each other.
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Kinexions 2026 - Kinaxis moves beyond planning to connect supply chain decisions with action
At Kinexions 2026 in Barcelona, Kinaxis CEO Razat Gaurav outlined plans to turn the company's planning platform inside-out – and own the semantic layer that helps agents co-ordinate supply chains from sensing to action.
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Why the rise of the dual audience poses fresh challenges for CMOs to keep the human connection alive
Welcome to the dual audience era where CMOs are trying to build website experiences for both humans and machines, says Contentstack CEO Neha Sampat.
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2026 Global Digital Ecosystem Summit - WorkBuddy's push to go from local to global in the AI world of work
WorkBuddy’s overseas head talks about the vendor’s plans for the platform.
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Enterprise hits and misses - AI outcomes are elusive, the human review tax is BS, and enterprises need an AI playbook
This week - as fall events roll on (and on), AI outcomes are in demand - but hard to nail down. Is the so-called AI human review tax a thing, or a flawed concept? An AI playbook would be swell - but are we any closer? As always, your whiffs - and diginomica's line in the sand…
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Something for the Weekend - time for diginomica to say ‘Zuck off!’ to Meta and its outrageous content scraping behavior
When tech vendors bad behavior reaches a certain point, you need to decide which side of the line in the sand you're standing on.
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AI is making open source contribution harder to trust. Here’s one way Bloomberg and OpenTelemetry got some of it back
48 Bloomberg engineers spent 10 weeks embedded in OpenTelemetry earlier this year, mentored by seven maintainers. The maintainer leading the OTel side of the programme wants to see much more of this model – specifically because of what AI is doing to open source contribution.
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The long and the short of IT - the week in digibytes
Doom predictions from Anthropic, positive efforts from the NHS, and SAP users have a definite maybe to pass on to their vendor.
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2026 Global Digital Ecosystem Summit – late to the AI party, but first on the European dancefloor?
Tencent’s Global Digital Ecosystem Summit in Shenzhen sees the company shifting gear, in every sense, discreetly.
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Twin Labs uses Confluent to switch gyms from black boxes into datasets
Using real-time CCTV and other data, Twin Labs helps show gym operators what’s actually happening on their floors and how customers are experiencing their spaces.
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Forging agentic value chains - TCS fires up its Industrial Intelligence Foundry
As we democratize the use of AI it must be aligned with organizational rules.
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Dayforce Discover - agentic HCM brings dramatic change to enterprise HR
Dayforce unveiled a new agentic experience and multiple new agentic capabilities at its annual user conference this week. Are its customers ready for this much change?
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How Novo has built a scalable data platform for agentic AI explorations
The pharmaceutical company is using Snowflake technology to empower its data-hungry professionals.
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2026 Global Digital Ecosystem Summit – why Tencent wants to be the world’s WorkBuddy
Tencent’s annual summit in Shenzhen finds a more global company changing tack, taking on the planet, and yet failing to convince its investors. What’s going on?
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Oracle AI World 26 - how do we assess Oracle's AI progress versus customer realities? Podcast show review highlights
Oracle AI World opened up more critical issues than any one person could nail down. Nothing beats an on-site podcast to ask the question: what just happened - and where should customers go from here? Here's the top issues from my show review podcast with Rebecca Wettemann.