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Latest posts
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Perception Vs. Reality: Eight Things Brands Get Wrong About AM/FM Radio
We’ve collected frequently heard media agency and marketer myths along with a just released August 2026 study from Advertiser Perceptions, the gold standard of advertiser/agency sentiment. Using data from research firms Nielsen (via Katz and the Radio Advertising Bureau),…
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Storm Friday, Data Saturday: Overnight AM/FM Radio Audiences From Xperi’s DTS AutoStage Reveal AM/FM Radio’s Crucial Role During Severe Weather
Hurricane Isaias, the first hurricane of the 2026 Atlantic season, made landfall on the northern Gulf Coast late Friday, October 9th, 2026. The AM/FM radio markets of Mobile, Alabama and Pensacola and Panama City, Florida were right in the crosshairs of the storm. The storm…
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Attribution and Brand Effect Studies Reveal Online Gaming NFL Campaign On Westwood One Generates High Brand Equity And Purchase Conversions
The Cumulus Media | Westwood One Audio Active Group® recently commissioned two studies for an online gaming company running an AM/FM radio campaign in Westwood One’s NFL programming. The post Attribution and Brand Effect Studies Reveal Online Gaming NFL Campaign On Westwood One…
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To Create Future Demand You Need Reach And Media Waste; “Big Media” (AM/FM Radio, TV, And Out Of Home) Can Grow Your Business
A new book and a brand-new study from two global experts in marketing effectiveness reveal that reaching a lot of people with advertising is crucial to growing your business. Their findings also crush a major advertising myth about waste that prevents revenue and profit growth.…
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Springfield, Missouri Advertisers Understand What Madison Avenue Has Forgotten: Brands Need To Be Known Long Before They’re Needed
A brand awareness study conducted across a number of categories in Springfield, Missouri reveals long running AM/FM radio campaigns have built significant brands with strong awareness and purchase intent. The post Springfield, Missouri Advertisers Understand What Madison Avenue…
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New WPP Media/System1 Study Reveals Best Practices For Podcast Host And AM/FM Radio Talent Ad Reads
The Creator Effectiveness Playbook: How to Build Your Brand with Creators is a major new study from WPP Media, the creative testing firm System1, and TikTok. It offers outstanding insights and best practices for audio talent endorsements and host reads. The global study found…
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Your ROI Obsession Is Killing Sales And Profit Growth And Could Destroy Your Brand
Since COVID, advertising ROI has grown 4% but the profit driven by advertising has dropped by 11%, reports Les Binet, the world’s foremost authority on marketing effectiveness. These findings come from a brand-new study published by Les Binet and Will Davis called, Go Big Or Go…
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Placer.ai: AM/FM Radio Campaign Drives Significant Increase In Holiday Foot Traffic For A Major Retailer
Is it possible to measure the foot traffic impact of an AM/FM radio advertising campaign on a major retailer’s holiday promotion? If you are location analytics firm Placer.ai, the answer is yes! The post Placer.ai: AM/FM Radio Campaign Drives Significant Increase In Holiday Foot…
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Want To Grow Market Share? Increasing Brand Awareness Drives Up Share Of Search, Which In Turn Expands Market Share
A new study from Google and Tracksuit, the brand tracking firm, reveals “brand awareness drives share of search. Share of search growth precedes market share increases. The earlier you invest in brand, the greater the return. That’s not a feeling. That’s return on awareness."…
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The Bongino Report AM
The Bongino Report AM with Dan Bongino begins Monday, September 21. The Bongino Report AM is the essential way to start the day, delivering a one-hour news and commentary program weekdays from 5a to 6a ET. The post The Bongino Report AM first appeared on Westwood One .