Synamedia
Infinite Entertainment
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Latest posts
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Build, Partner or Outsource? The Decisions Behind a Telco Advertising Business
A successful telco advertising strategy starts with a deceptively simple question: what does the operator genuinely need to own? The opportunity is growing. European video advertising rose 19.6% to €34 billion in 2025, according to IAB Europe, while Connected TV in Europe is…
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Live sports piracy: why faster, broader disruption matters
Live sports lose most of their value once the final whistle blows. Discover how server-side forensic watermarking helps operators trace piracy faster, disrupt it more broadly and act while the content still matters.
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IBC 2026 Insights: Conversations from our stand
Fresh positioning, two product firsts, and new booth partners: here's what stood out for Synamedia at IBC 2026 in Amsterdam.
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The Set-Top Box Isn’t Dead. But Its Hardware Clock Is Ticking.
Pay TV isn't disappearing, it's evolving. With 1.15 billion subscriptions still expected by 2030, operators face pressure to modernise the experience without replacing millions of ageing set-top boxes, and Senza Ignite offers a way to do just that.