Insider Sport
News from the business of sport
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Latest posts
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Sunday Ticket case comes back to haunt NFL
The NFL has found that just as game rulings can be overturned, so can multi-billion-dollar court rulings. The Ninth US Circuit Court of Appeals has reinstated a jury verdict finding the NFL liable in an antitrust lawsuit over its Sunday Ticket package. In doing so, it overturned…
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Real Madrid match pulled in China amid Mbappé row
A Chinese broadcast blackout aimed at Real Madrid could test the club’s commercial ties. La Liga clubs can breathe a sigh of relief as the league’s apology regarding Kylian Mbappé’s comments looks to have been well received by Chinese broadcasters. Unfortunately, the same can’t…
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LIV Golf 2.0 has a backer, but the players have already given their answer
BC Partners’ $300m pledge has kept the league out of liquidation for now… but more than a dozen exits, a DP World Tour ban and no route back to the PGA Tour leave the restructured league with little left to sell. Saudi Arabia’s Public Investment Fund (PIF) put more than $5bn…
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AC Milan and Inter unveil Generali Stadium as San Siro replacement
The 71,500-seat stadium will carry the insurer’s name from day one, though the city’s sale of San Siro to the two clubs remains under investigation by Milan prosecutors. Internazionale and AC Milan have revealed the design for their new 71,500-seat home, confirming it will be…
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Sideline Moves: Kathleen Kennedy takes charge of LA28 ceremonies
Insider Sport’s weekly roundup of the key executive moves in the business of sport. Read this week’s Sideline Moves below. Kennedy replaces Rice as LA28 Head of Ceremonies LA28 has named film producer Kathleen Kennedy as Head of Ceremonies and Content for the LA28 Olympic and…
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Piracy and Scotland pile pressure on football’s 3pm blackout
Scottish football has opened the door to scrapping the Saturday 3pm television blackout, but it doesn’t mean the restriction will disappear from English football. The Scottish Professional Football League (SPFL) has invited broadcasters to submit proposals for its next domestic…
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Why Concacaf is ending its SUM commercial partnership
Taking commercial capabilities in-house appears to be catching on among football federations, with Concacaf joining the trend. Concacaf has confirmed its exclusive US commercial sales agreement with Soccer United Marketing (SUM) will expire at the end of 2026. According to an…
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FIFA’s World Cup 2026 ticket and hospitality income reaches $5bn
Resale fees on FIFA’s own platform and dynamic pricing drove the total, while supporter groups said fans were priced out of the 48-team tournament. Sales of tickets and hospitality packages for the 2026 World Cup have generated approximately $5bn for FIFA, according to sources…
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HYROX’s ‘road to the Olympics’ starts with World Triathlon deal
Three new Hybrid Racing formats aim to create opportunities for national federations. HYROX has teamed up with World Triathlon, declaring it is “officially on the road to the Olympics.” HYROX, which has surged in popularity since its first race in 2017, has signed an agreement…
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Bubbles on the Tyne: Newcastle pops the cork with Taittinger
A club raised on brown ale and majority-owned by a dry kingdom’s wealth fund has signed a champagne house. A £10m hospitality refit explains why. Newcastle United has signed Taittinger as its ‘Official Champagne Partner’ on an undisclosed multi-year deal, bringing Reims fizz to…
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Partnership Playbook: Real Madrid, McDonald’s and Midnite
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you details on the latest sports partnerships and sponsorships. My advice to any athlete asked a question about China is to tread carefully if you want to keep your, your team’s or your…
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Barcelona’s €602 fine compared with transfer fees and kits
Barcelona’s €602 fine amounts to just 18 seconds of revenue for the club, which reported a record €1.06bn for the 2025/26 financial year. Barcelona will reportedly appeal a €602 ($670.35) fine from the Royal Spanish Football Federation (RFEF) related to its pursuit of Atlético…
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Manchester United chaos grows with INEOS club sales
Uncertainty grows at Manchester United as Sir Jim Ratcliffe puts Lausanne-Sport up for sale. The British billionaire’s petrochemical company INEOS announced on 26 October that it is open to selling the Swiss Super League club. Since buying Lausanne in 2017, the team has been…