Google Tag Manager and Google Analytics on Simo Ahava's blog
Recent content in Google Tag Manager and Google Analytics on Simo Ahava's blog
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Optimized Tagging Experience For Google Tag Manager
With a recent update, the Google Tag Manager and Google Tag technologies are finally merging. In my many posts about Google Tag, I’ve often lamented the fact that while any given Google Tag is essentially a wrapper for an underlying Google Tag Manager container, for some…
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#GTMTips: Automatically Generate Version Information In GTM
Google Tag Manager has a new, AI-powered feature. It’s not flashy, it’s not prominent, and it’s not something you’d make a big deal out of. However, it contributes to an absolutely vital part of container management that many, many people neglect: version naming . With this new…
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#GTMTips: The GTM Template Status Page
There’s a somewhat understated feature in the Google Tag Manager Community Template Gallery , which should certainly prove useful, especially to template authors. The template status page shows a list of all the GitHub commits handled by the gallery importer, along with any…
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#GTMTips: Split GA Events Between Client-Side And Server-Side Dispatch
Thanks to Giovani Ortolani Barbosa for reminding me about this possibility within Google Tag Manager and thus inspiring this blog post. If you’re running server-side Google Tag Manager (SGTM), you’re probably sending your Google Analytics events directly to SGTM, where they are…