The Social Media Monthly
Where social media and real life collide
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Latest posts
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The Digital Window Display: How to Turn Social Commerce Browsers into Buyers
The Digital Window Display: How to Turn Social Commerce Browsers into Buyers Your social media storefront serves as a digital window display, giving you just seconds to capture attention and inspire purchases. With countless products competing for attention, how can you make…
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How Technology Brands Can Extend Their Reach Beyond the Social Feed
How Technology Brands Can Extend Their Reach Beyond the Social Feed A strong social post can introduce a technology brand to new people, but its reach is often brief. A useful article, by contrast, can keep answering questions after a feed has moved on. Combining social media…
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How to Adapt Your Marketing Strategy to Seasonal Trends Step-by-Step
How to Adapt Your Marketing Strategy to Seasonal Trends Step-by-Step Consumer behavior shifts with the calendar. Shoppers spend differently in November than they do in March, and ad costs and inventory needs change alongside them. Treating these shifts as predictable periods can…
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How Canadian Families Can Build a Flexible Education Savings Plan
How Canadian Families Can Build a Flexible Education Savings Plan For Canadian parents, grandparents, and guardians, education savings are rarely a one-size-fits-all decision. A child in Calgary may pursue a skilled-trades apprenticeship, while a sibling in Montréal may plan for…
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Writing Ad Creative for a Feed People Scroll Past
Writing Ad Creative for a Feed People Scroll Past Meta’s targeting has been narrowing for years, and creatives now do most of the weight in any paid social performance. Two advertisers running identical budgets against identical audiences will see very different returns…
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Progress Makes Self Honesty Easier
Progress Makes Self Honesty Easier Most people think self-honesty starts with a brutal wake up call. A bad number on a bank statement. A hard conversation. A moment in the mirror when your own excuses sound thin, even to you. That can happen, of course. But in everyday life,…
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The Missing Risk Layer in Long-Term Financial Planning
The Missing Risk Layer in Long-Term Financial Planning Long-term financial planning often focuses on growth. Retirement savings, investments, debt reduction, and emergency funds usually get the most attention because they’re easy to measure. But a strong financial plan also…
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Redefining Success Makes Better Choices Possible
Redefining Success Makes Better Choices Possible Success gets marketed to us in a pretty narrow way. Earn more, own more, impress more people, and keep climbing until your calendar is full and your nerves are shot. From the outside, that picture can look polished. From the…
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Prepare for Predictable Expenses
Prepare for Predictable Expenses Most people think of financial stress as something that arrives out of nowhere. A job change, a medical bill, a broken transmission. But a surprising amount of money pressure comes from the opposite kind of problem. It comes from bills that are…
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Future-Ready Information Systems Careers: Trends, Skills, and Pathways
Future-Ready Information Systems Careers: Trends, Skills, and Pathways As technology continues to evolve rapidly, several influential trends are reshaping the IS landscape and career opportunities for those equipped with the right skills and knowledge. Professionals aiming to…