Dynata
World's Largest First Party Data Platform
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Latest posts
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The Insight Multiplier: How Transaction Data Elevates Modern Market Research
In today’s data-rich business environment, organizations have more opportunities than ever to understand their customers. While surveys, focus groups, and interviews remain foundational tools for uncovering attitudes, motivations, and perceptions, transaction data is adding a…
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Over the Wall: Why Brand Marketers Need Independent Measurement for Social Media
Key Takeaways The campaign wrapped. The platform numbers looked good. Impressions in the millions. Video completion rates above benchmark. The agency sent a wrap report that covered all the right metrics, organized neatly into slides. And somewhere in the back of your mind, the…
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Quality can’t be a black box: Understanding the tradeoffs behind data quality approaches
The challenge isn’t just removing bad respondents. It’s avoiding the removal of good ones. Data quality is an ever-present issue in the research industry with conversations focused on how to reduce inattention and prevent fraud. As the stakes have become higher and bad actors…
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How Survey Design Shapes the Quality of Research Insights
Good survey data starts long before the first response comes in. It starts with the survey itself. While organizations often focus on sample size, analysis methods, or reporting dashboards, the reality is that poorly designed questions can undermine data quality before the…
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AI in Market Research: A Perspective on Where Dynata and Our Industry Are Heading
Over the past year, AI has moved from an interesting concept to something that is actively reshaping how market research operates. It is changing expectations, workflows, and even the definition of what “insights” means. Working in an organization like Dynata, where high quality…