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Latest posts
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SEO Best Practices That Still Matter in the Age of AI Search
Ever since Google started introducing AI into its search results, one thing has become clear to me: SEO best practices and AI search optimization aren’t as different (or as complicated) as some people make them out to be. Creating useful content, understanding search intent,…
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How We Use AI to Write Articles Without Producing AI Slop
AI has changed how I approach content writing. Research, outlines, keyword opportunities, and content reviews that used to take hours can now be done in minutes. And that’s fantastic. But here’s the problem. Just because AI can write an article in seconds doesn’t mean it’s worth…
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How to Build Brand Authority and Get Your Business Recognized in AI Search
A brand can publish useful content, rank for relevant keywords, and still be missing when someone asks an AI platform which company to choose. That gap raises a different question: does the information available online give people enough reason to trust and recommend the…
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SEO Rankings vs. AI Visibility: Do the Brands Ranking on Google Also Win in ChatGPT?
If you’ve spent years climbing Google’s rankings, you’d expect those rankings to carry over into ChatGPT, Gemini, and Google’s AI answers. Does it? We tested it in one industry. Using Semrush One, we pulled organic keyword data and AI visibility data for 10 laptop brands, then…
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How to Track Your Brand Across ChatGPT, Gemini, Perplexity, and Google AI with Semrush One
Strong Google rankings no longer tell me the whole story. A company can rank well in traditional search and still be missing when customers ask ChatGPT, Gemini, Perplexity, or Google’s AI experiences to compare providers, recommend products, or suggest solutions. It’s why…
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Prompt Research for SEO: Going Beyond Traditional Keyword Research
For years, keyword research has been one of the first things I do when building an SEO strategy. I look at search volume, keyword difficulty, search intent, and competitor rankings to understand what people are searching for and how I can help a website become more visible. That…
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AEO vs. GEO: Understanding the Two Sides of AI Search
Remember when SEO was mostly about getting your website onto the first page of Google? Search has changed quite a bit since then. Featured snippets and People Also Ask changed how Google presents answers. Now, AI Overviews and conversational platforms like ChatGPT, Gemini,…
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Google’s August 2026 Spam Update Exposes the Biggest Risk in AI SEO
Google’s August 2026 spam update has started another round of panic around AI content. Some reports indicate that sites using mass-generated AI SEO content were hit hard, and naturally, people are asking the question: “Is Google now penalizing AI-written content?” I don’t think…
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How to Fix Content Decay Before It Hurts Your Rankings, Traffic, and Visibility
One of the more frustrating things I’ve experienced in doing SEO for over 15 years is watching a page that used to perform well slowly lose traffic. At first, nothing looks obviously broken. The page is still indexed. It still ranks for some of the same keywords. You haven’t…
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Claude AI Watermark: What SEOs Need to Know About Anthropic’s New Content Marking
Anthropic just signed the EU AI Act’s Article 50(2) Code of Practice on Transparency of AI-Generated Content, and it’s rolling out machine-readable watermarks in Claude-generated text plus signed metadata in supported files, according to Anthropic’s own support documentation.…