Social Samosa
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Latest posts
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Vaidya Sane Ayurved Laboratories ropes in Sonu Sood as brand ambassador
Vaidya Sane Ayurved Laboratories has appointed actor Sonu Sood as its brand ambassador. Known for his work in health and humanitarian efforts, Sood aligns with the organisation’s focus on Ayurveda-based healthcare. The company plans to strengthen its presence, particularly in…
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42% of traditional marketing tasks will be handled by gen-AI by 2029: Report
For many marketing professionals, a key bottleneck to execution is the sheer amount of assets needed to drive campaigns across countless channels, formats, audiences, and languages. Luckily, generative AI is uniquely suited to unlock the promise of personalisation at scale…
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India's quick-commerce growth slows as e-commerce competition rises: Report
India's quick-commerce sector, hailed as the country's fastest-growing industry segment, is expected to face a slowdown in its growth trajectory as expansion beyond major cities remains limited and competition from larger e-commerce players intensifies, according to Blume…
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Case Study: How Pulse Candy blended AI storytelling with immersive experiences at Maha Kumbh
Pulse Candy's Maha Kumbh 2025 campaign fused tradition with technology, featuring digital activations and immersive on-ground experiences. The initiative aimed to create cultural engagement while resonating with the event's spiritual essence. Here’s a case study on it. Category…
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WPP’s India revenue grows 2.8% in 2024 despite Q4 slowdown
WPP has reported a revenue of £14.7 billion for 2024, a 0.7% decrease from the previous year, with like-for-like revenue up by 2.3%. The company’s revenue less pass-through costs stood at £11.4 billion, down 4.2% on a reported basis and 1.0% like-for-like. The results sent the…
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Aarthy Sridhar appointed CMO of Gulf Oil Lubricants India
Gulf Oil Lubricants India Ltd., announced the appointment of Aarthy Sridhar as Chief Marketing Officer (CMO). With over 13 years of experience in brand building and category leadership at Hindustan Unilever, Sridhar brings experience in marketing strategy, portfolio…
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IPG pressured by Elon Musk to up X ad budget amid Omnicom merger
X, the social-media platform owned by Elon Musk, is reportedly pressuring advertising giant Interpublic Group to increase client spending, raising concerns about the future of its recently announced merger with Omnicom Group. According to The Wall Street Journal , a lawyer from…
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YouTube updates ‘Replace Song’ tool with AI-recommended audio tracks
YouTube has introduced AI-powered updates to its 'Replace Song' function in YouTube Studio and launched a new test for its 'Hype' programme, aimed at boosting smaller creators. The 'Replace Song' feature, first introduced in July 2023, allows creators to address copyright claims…
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Ad pricing for Maha Kumbh beats IPL and other high-impact media IPs
As the grand spectacle of Maha Kumbh 2025 came to a close on February 26, it left behind spiritual fulfilment for millions and also key marketing takeaways for brands and agencies. With over ₹3,000 crore spent on advertising, brands deployed innovative, culturally resonant…
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Meta's AI expansion may include $200 billion data centre
Meta is reportedly considering the construction of a $200 billion data centre in the United States as part of its efforts to expand its artificial intelligence (AI) and virtual reality (VR) capabilities, according to a report by The Information . The company is said to be…
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Meta considers standalone app for Instagram Reels
Instagram is reportedly considering launching a standalone app for Reels, according to a report by The Information. The move, discussed by Instagram chief Adam Mosseri with staff, suggests the platform is exploring new ways to expand its short-form video offering. The proposed…
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Lifebuoy marks its new chapter at the Mahakumbh Mela
For generations, Lifebuoy has been more than just a soap. It has been a part of Indian homes, passed down like a habit across generations, from when hygiene was just an afterthought to today, when it is a necessity. And now as consumers in India evolve, Lifebuoy is changing too.…
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Taboola unveils Realize, an AI-powered performance platform
Taboola has announced a new focus beyond native advertising and a powerful new technology platform called Realize. It is an industry-first platform that specialises only in performance outcomes at scale beyond search and social. Realize taps into Taboola’s data, performance AI,…
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Spikes Asia’s Innovation category shortlists announced; India secures four spots
India has secured four shortlists in the Innovation category at Spikes Asia 2025, making up a significant portion of the 11 shortlisted entries. Amongst them, Dentsu Creative India and Leo Burnett India each received two nominations. Dentsu Creative India has been shortlisted…
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Beyond the sacred: An advertising gala at the Maha Kumbh Mela
You know how advertising loves a good bandwagon? Whether it’s the Cricket World Cup, the Olympics, or even Valentine’s Day, brands are always on the lookout for moments to shine. But this time, the Maha Kumbh Mela took centre stage – and let’s be real, with 600 million people…
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Tanmay Prusty joins Crompton Greaves Consumer Electricals as CMO
Crompton Greaves Consumer Electricals has appointed Tanmay Prusty as its Chief Marketing Officer, effective February 24, 2025. The company announced the appointment in an exchange filing , stating that Prusty will be designated as senior management personnel. Prusty brings…
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Reliance eyes IPL monetisation with neuroscience-driven ads
Mukesh Ambani’s Reliance Group is intensifying efforts to monetise the Indian Premier League (IPL) after finalising an $8.5 billion media merger with Walt Disney, Reuters reported on Tuesday. The company is targeting small businesses and leveraging neuroscience-based brain…
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Pooja Sahgal appointed as Global CMO at IGI
The International Gemological Institute (IGI) has named Pooja Sahgal as its Global Chief Marketing Officer. Bringing over 35 years of experience, Sahgal has a background in marketing, branding, and digital strategy, having worked with leading consumer brands. Before joining IGI,…
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HC denies priority to plea seeking ban on AI chatbot DeepSeek
The Delhi High Court on Tuesday, February 25, 2025, declined an urgent hearing on a plea seeking a ban on DeepSeek, an AI chatbot developed by Chinese entities, in India. A bench comprising Chief Justice D.K. Upadhyaya and Justice Tushar Rao Gedela stated that the public…
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Titan partners with Qoruz to strengthen data-driven influencer marketing
Titan Company Limited has further deepened its collaboration with Qoruz, an influencer marketing intelligence platform, to drive more effective and data-backed influencer campaigns. This partnership aims to enhance the brand’s digital presence and engagement by leveraging the…