SalesWings
B2B functionality for B2C marketing automations solutions
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Latest posts
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Track Website Visits in Salesforce: How to Make Buyer Activity Useful
A Salesforce record tells a rep who a contact is. It does not automatically tell them what that person has been researching on your website. For B2B marketing and revenue teams, connecting those two views can help make follow-up more relevant. The post Track Website Visits in…
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How Logos built a B2B sales motion alongside its established B2C business
What happens when a successful B2C SaaS company needs to develop a B2B sales motion, but its existing Salesforce environment wasn’t built for it? That was the challenge facing Logos, a US-based technology company serving more than four million users worldwide. As its B2B…
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2027 Salesforce, RevOps & Marketing Ops Conferences: Events Calendar
A curated 2027 calendar of Salesforce, Revenue Operations, Marketing Operations and MarTech conferences with verified organiser links. The post 2027 Salesforce, RevOps & Marketing Ops Conferences: Events Calendar was written by Philip Western and appeared first on SalesWings .…
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AIforce World Tour New York 2026 Parties & Networking Events
Confirmed receptions, happy hours and partner events around Salesforce AIforce World Tour New York on December 3, 2026. The post AIforce World Tour New York 2026 Parties & Networking Events was written by Philip Western and appeared first on SalesWings . You may visit the…
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9 Ways to Identify and Prioritize Salesforce Leads Ready for Follow-Up
A full Salesforce lead queue doesn't tell a sales team where to start. Prioritization becomes more reliable when a team combines who a lead is with what they've done, how recently they did it and whether the right person already owns the conversation. The post 9 Ways to Identify…
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How to build a B2B sales funnel when your SaaS business was built for B2C
Expanding from B2C into B2B SaaS? Learn how to qualify buyer demand, connect engagement to Salesforce, and build a working B2B funnel. The post How to build a B2B sales funnel when your SaaS business was built for B2C was written by Philip Western and appeared first on…
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Behavioral Marketing Use Cases: 40 Expert FAQs to Improve Engagement and Conversions Across the Funnel
Behavioral Marketing Use Cases: 40 Expert FAQs to Improve Engagement and Conversions Across the Funnel Quick Summary / Key Takeaways If you only remember 5 things from this guide, make it these: 📊 Behavioral Marketing Use Cases Benchmarks & Stats Behavioral marketing is…