Symplify.com
Marketing Automation & Conversion Optimization
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Latest posts
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Symplify brings gamification to SBC Lisbon
28th September 2026 Gamification is coming to SBC Summit Lisbon. We’ve been talking to operators about bringing gamification closer to CRM, making it part of the customer journey rather than a standalone campaign. In a piece for Gaming International Online, CSO Christoffer Feldt…
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Symplify strikes igaming partnership with Promofy
28th September 2026 Just ahead of SBC Summit Lisbon, we're proud to announce a new partnership with PROMOFY, the AI gamification platform named Best Startup at ICE 2026. Promofy's no-code gamification engine is now built into Symplify's automated customer journeys. CRM teams can…
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The 10 best iGaming CRM platforms in 2026
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How to choose an iGaming CRM: 10 things to consider
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How CRM increases customer loyalty in 2026
Quick answer: A CRM or marketing automation platform increases customer loyalty by turning scattered customer data into one view of each person, then acting on it. That means segmenting by behaviour instead of demographics, personalising what each customer sees, reaching them at…
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How AI catches bonus abusers without restricting bonuses for genuine players
Bonus abuse is one of those problems most iGaming operators have resigned themselves to. A percentage of new signups will exploit the welcome offer and disappear. Another percentage will find creative ways to game the ongoing bonus programme. The industry response has usually…
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Symplify Returns to Profitability as Revenue More Than Triples in Two-Year Turnaround
17th September 2026 A strong year for Symplify Symplify Technologies AB returned to profitability in 2025, delivering our strongest financial results in years. Revenue reached approximately SEK 477 million, up from SEK 203 million in 2024 and SEK 138 million in 2023 — around…
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Symplify launches redesigned App Push editor for faster, smarter campaign creation
2nd September 2026 The App Push editor has had a redesign. It has been enhanced to align with the wider Symplify UI, creating a seamless and more consistent workflow across the entire platform. The cleaner interface simplifies the process of building App Push campaigns, with…