Campaign Middle East
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Latest posts
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What’s streaming on Disney+ this November
Winter is back, and so are some of Disney+’s TV favorites to get stuck into this November. Rivals returns with new episodes on 11 November. Tony Baddingham deals with the fallout from Monica’s tragic death, while the battle for the Southwest franchise between Venturer and…
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UM MENAT challenges AI sameness with Stand Against Bland Day 2026
UM MENAT, an MCN agency within Omnicom, joined colleagues across its global network on 22 October to mark Stand Against Bland Day 2026. This year’s theme, Don’t Outsource the Human, encouraged teams to question AI-generated outputs and examine how human experience, creativity…
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Jordan gets JorDONE: Royal Jordanian’s ExploRJordan reveals an unexpected side on the map
Royal Jordanian’s global tourism platform, ExploRJordan, has launched its first global campaign, JorDONE, an ambitious new effort to drive consideration for Jordan and expand perceptions of the country in a whole new way. Developed in partnership with Adpro& Group, Adpro& OMD…
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KFC opens world-first Muse restaurant in Dubai as it shifts towards experience-led dining
KFC has opened its first KFC Muse restaurant globally in Dubai, introducing a new restaurant concept that places technology, design and customer interaction at the centre of the dining experience. Located at Jumeirah Beach Residence (JBR), the two-storey restaurant represents…
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General Motors marks a century in Middle East & Africa with ‘Zero to 100 and Beyond’ campaign
General Motors Africa and Middle East (GM) has unveiled ‘Zero to 100 and Beyond’, a campaign marking 100 years in Africa and the Middle East by celebrating the people who have made its vehicles part of their lives, memories and culture. Connecting GM’s heritage with its vision,…
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Enigma announces five internal promotions as agency champions young talent
Enigma has announced five internal promotions across its marketing and creative departments, recognising employees who have developed their careers alongside the agency’s growth. The promotions see Stephanie Fernandes appointed Marketing Manager; Haniya Shoaib and Jessica…
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Creators across the region are building careers, not just audiences
A few years ago, being a creator was often understood as having a large audience. Success was measured in followers, views and the occasional viral moment. But that is changing across Saudi Arabia and the wider GCC. More creators are thinking beyond the next post. They are…
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Jockamo Barnes is taking the creative risk it asks of brands
UAE-based independent creative studio Jockamo Barnes is moving beyond traditional client commissions to develop its own brands, products and experiences. From a fragrance-infused boyfriend sweater inspired by Dubai’s dating culture to a fashion label celebrating expatriate…
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Spine wins hasenkamp Middle East communications and marketing mandate
Spine Marketing Consultancy has been appointed as the communications, content, social media and strategic marketing partner for hasenkamp Middle East, following a competitive pitch process that spanned more than six months and included several multinational agencies. Working…
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Black October: why you can’t patch an exponential
Last Wednesday, I received an automated alert about two major vulnerabilities in the programming language behind roughly 70 per cent of websites, PHP. The issue was so serious that governments around the world began taking services offline. Our team was on it quickly, reviewing…
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The platform updates you need to know from October 2026
Campaign Middle East rounds up the latest updates on social media, and content and streaming platforms. Here are the key highlights: Facebook: Facebook has introduced Your Algorithm, a feature that gives users more control over the content they see in Feed and Reels. Users can…
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Dragons of MENA brings inaugural winners together in Dubai
Dragons of MENA brought together its inaugural winners, agencies, clients, partners and industry guests in Dubai for the programme’s first physical gathering, held at Cinema Akil at 25hours Hotel One Central. Around 100 guests attended, from more than 50 agencies and specialist…
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‘What’s Your X?’ asks HYBRDX Dubai’s very own must-try fitness competition for all
Just because people train regularly doesn’t mean they necessarily enter a competition. Several active individuals still believe that competitive hybrid events are meant for people far more experienced than them such as professional athletes. That gap sits at the heart of ‘What’s…
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Zainab Talati, Hannah Khan launch The Narrative Global strategic and creative consultancy
Zainab Talati and Hannah Khan have founded a new independent strategic and creative consultancy called The Narrative Global. The consultancy has already onboarded a roster of global talent, with individual representation announcements to follow soon. Created in response to gaps…
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Deliveroo “Taste Recognises Taste” celebrates those who know what hits the spot
Deliveroo has unveiled its ‘Taste Recognises Taste’ UAE brand campaign developed in partnership with McCANN MENA that puts personal preferences ahead of price tags, popularity and food trends. The campaign celebrates people who know what they like, whether that means trying the…
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Aston Martin Aramco F1, Pepperstone expand partnership; pick Alonso as global ambassador
Pepperstone, the global online trading provider, and the Aston Martin Aramco Formula One™ Team are extending and enhancing their partnership, with two-time Formula One ™ World Champion Fernando Alonso appointed as a global ambassador for Pepperstone from 2027. The expanded…
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In experiential, creativity has to survive reality
A brand usually has a clear reason to run an activation. It might want awareness, product trial, engagement or sales. The shopper walking past it may have a different set of priorities: a meal to plan, a budget to manage or simply a few minutes to finish shopping. Somewhere…
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Influencer appoints Conor Thompson to lead brand partnerships in MENA
Influencer has appointed Conor Thompson as Executive Director, Brand Partnerships, based in Dubai, strengthening its MENA leadership. The appointment supports the global creator marketing agency’s regional ambitions, with teams in the UAE and Saudi Arabia helping brands connect…
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Podcast: MMS’ Mathieu Yarak on unlocking the true value of media
An impression tells an advertiser that an opportunity to reach someone existed. It does not, on its own, explain whether the person noticed, became interested or bought anything. The challenge is not to discard familiar media metrics, but to connect them to a more complete…
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Takkah turns ADI’s Academy into a film set to recruit Saudi talent
Technical careers are often introduced through qualifications, admission requirements and employment prospects. For Saudi creative agency Takkah, the challenge behind its campaign for Saudi Arabia’s Academy of Defense Industries (ADI) was to make young people imagine themselves…