TVB
Local Media Marketing Solutions
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Latest posts
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2026 Severe Weather Survey: Hurricane Isaias
Hurricane Isaias brought widespread wind damage, flooding, and power outages across the Florida Panhandle and parts of Alabama and Georgia, making timely information critical for...
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Maximizing Dealer Co-Op
Tune in to this essential Road Ahead webinar where you’ll learn: TVB Broadcast Members: the VOD will display below when logged in. Login page |...
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How Nielsen’s 1-Minute Qualifier Unlocks Major Local TV Yield
An executive walkthrough of Nielsen’s August 31 methodology updates—highlighted by the shift from a 5-minute to a 1-minute viewing qualifier, which results in a significant...
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Live Advertiser Interview: Legal
Brian Wexler hosts a conversation with Jessica King, King Law Group, exploring the opportunities available in the country’s #1 ad-spending category: legal, where more than...
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Live Advertiser Interview: Automotive
Trisha Ripperger will be joined by Ashley Lepcyzk of Foundation Data to bring a dealer-principle perspective on the value of local broadcast TV and the...
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Live Advertiser Interview: Home Improvement
Brian Allers hosts a conversation with David Lloyd, Fox 5 San Diego, and Keith Olmo, Jan Pro to explore how a commercial cleaning company uses...
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How to Use AI to Optimize Local Broadcast TV and Digital Advertising
Brian Allers hosts a conversation with Patrick Callahan, Gray TV on how to turn AI into a sales advantage and give sellers a better story...
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2026 Winter Holidays Report
According to the National Retail Federation, total holiday sales for 2026 are expected to surpass $1 Trillion. For a deep dive on what the holidays...
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Skill Up | with Ashley Lepczyk
Friday, June 27 | 11:00a (ET) Join Trisha Ripperger, SVP, Strategic Communications & Category Development at TVB, for an empowering conversation with Ashley Lepczyk, COO, Foundation...
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Senior Living: TV Success Story | August 2026
PRESENTED ON: Thursday, August 27, 2026 In case you missed it! Brian Allers, EVP, Business Development, TVB, spoke with Alexander Welch, Marketing Consultant, FOX 5...
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2026 Home Improvement Purchase Funnel Study
TVB Broadcast Members: when logged in, the study VOD will display below. Login page | Create a TVB member account | Request forgotten password With...
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2026 Home Improvement Purchase Funnel Study
TVB Broadcast Members: when logged in, the study deck will display below. Login page | Create a TVB member account | Request forgotten password With...
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Automotive State of the State | July 2026 | Q&A
A dealership lot filled with new vehicles, illustrating automotive inventory, dealer market conditions, and retail opportunities discussed in the Automotive State of the State July 2026 Q&A webinar.
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Automotive State of the State | July 2026
with Trisha Ripperger &Erin Keating | VOD PRESENTED ON | July 15, 2026 at 1:00 pm (ET) In case you missed it! Trisha Ripperger, EVP,...
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Back to School and College 2026
The 2026 Back to School and College Study highlights spending trends, consumer behaviors, and the impact of local TV advertising on shopping decisions.
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2026 SAC Meeting & Countdown to Victory Cocktail Reception Highlights
More than 250 broadcasters, agency representatives, and political decision-makers came together at our Countdown to Victory Cocktail Reception to connect, exchange ideas, and enjoy breathtaking...
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Automotive Q&A
Explore the latest automotive advertising insights and market trends shaping dealership success, from brand building and media allocation to consumer engagement strategies.
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Winning Legal Business: TV Success Story
A personal injury attorney consults with a client in a professional law office, reviewing legal documents beside a laptop, gavel, and scales of justice. This image represents legal services, attorney-client collaboration, and law firm business growth.
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Media and Conversations Study 2026
People discussing ideas as part of the 2026 Media and Conversations Study on media influence and consumer conversations.
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Generating Dealer Outcomes
Car dealership sales representative assisting customers in a showroom during a TVB automotive sales training session on generating dealer outcomes.