Occam’s Razor by Avinash Kaushik

Marketing | Strategy | Analytics

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Latest posts

• SEO + AEO = OAO [Organic Answers Optimization] 22 Oct 2026

  It is time for a new acronym to enter the marketing lexicon: OAO. We have lived in the Search Engine […]

• Google Analytics 2026: Unlocking New Features, Analysis. 28 Sep 2026

  Over the last year, the team at Google Analytics (GA) has released a cluster of features which extend GA’s ability […]

• Google’s Statistics: Heads They Win, Tails You Lose. 14 Sep 2026

  Google Brand Lift & Conversion Lift studies use the same underlying idea of statistical certainty. But certainty is not the […]

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