Beet.TV
The root to the media revolution
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Latest posts
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OOH Advertising Is No Longer an Afterthought, So Stop Treating It Like One
From brand awareness at the top of the funnel to drive-to-retail conversions at the bottom, OOH measurement capabilities now exist across the entire customer journey. The problem is not so much the technology; it is education. Planners, buyers, and brands simply do not know what…
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AI Can Break Down Advertising Silos, If Marketers will Let It: StackAdapt’s Kim Marchan Says
The advertising industry assembled an impressive collection of platforms, dashboards and data silos. Now artificial intelligence is promising to make them work together. Imagine that. For marketers drowning in disconnected systems, AI offers more than another shiny piece of…
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Cuebiq’s Brennan Lake: Location Data Can Now Steer CTV Bidding In Real Time
Closed-loop advertising has long been a walled garden privilege. Google and Meta could connect impressions to outcomes because they owned identity, inventory, and measurement inside a single ecosystem. A new coalition approach is bringing that capability to the open web and CTV.…
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Beet@20: Yahoo’s Matt Sanchez Sees AI Driving Advertising’s Next Chapter
Twenty years ago, online video was still a novelty and programmatic advertising was in its infancy. Today, video creators command enormous audiences, retailers operate sophisticated advertising networks and artificial intelligence threatens to reinvent how marketers spend their…
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Vaillant UK’s Chris Kurylec: Loyalty Marketers Now Sit at the Top Table
WASHINGTON, DC — Loyalty marketing has moved well past points and redemption catalogs. The practitioners running these programs are now influencing business strategy at the highest levels, bringing customer intelligence into decisions that once belonged exclusively to sales and…
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GWI’s Jason Mander: Most Marketers have Encountered Negative Impacts From Inaccurate AI Results
The cliché about AI tools is worth repeating: the output is only as good as the context fed into them. That gap between capability and reliability is what GWI’s new research puts a number on. And the findings are striking. “The overwhelming majority of marketing professionals…
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Roku’s Benedict: CTV Buyers Must Follow Viewers Through ‘Entire Streaming Journey’ for Full-Funnel Impact
The battle for human attention is getting harder to win. With consumers spreading their viewing time across dozens of streaming apps and an ever-expanding ocean of content, brands can no longer rely on a single touchpoint to drive results. That fragmentation is forcing marketers…
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AI Needs Empathy, Not Just Efficiency: Omnicom Media Health’s Melissa Gordon-Ring
Artificial intelligence promises to make healthcare advertising faster, smarter and more efficient. It might even help patients find the information and treatment they need before they’ve spent three hours arguing with an insurance company’s automated phone system. But there’s a…
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Databricks’ Jake LaDuke: Marketing is Shifting From an Attention Economy to a Prediction Economy
The way marketers prove value is changing. Attention metrics that have anchored advertising since its inception are giving way to something more demanding. It starts with the ability to predict business outcomes before a campaign even launches. “CMOs need to be able to have a…
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Supply-Side Targeting Now Captures 37% of Programmatic Spend as Buyers Flee DSP Constraints
The migration of targeting decisions from demand-side platforms to supply-side platforms has moved beyond the experiment stage. Now it is becoming a structural overhaul of how programmatic advertising works. New data tracking exchange activity from 2022 through 2025 shows that…
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AI Can Unlock Streaming’s Untapped Advertising Goldmine: Coactive’s Cody Coleman
Streaming services used to try persuading consumers to pay for the privilege of watching television without commercials. Now they’re discovering that the real money might come from showing those commercials after all. The rapid growth of ad-supported streaming is transforming…
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Roku Bets on Interoperability as CTV Moves From Reach to Accountability
As connected TV absorbs more linear television dollars, advertisers are demanding the same precision, measurement and frequency control they expect from digital channels. That’s reshaping how platforms and agencies collaborate on data. For instance, clean rooms, once a…
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Beet@20: TransUnion’s Matt Spiegel Says Marketing Finally Learned to Stop Buying Everyone
For much of modern advertising history, media buying resembled a giant yard sale. Brands showed up with big budgets, bought audiences by age bracket and hoped the right people happened to be watching. Twenty years later, marketers have become far more selective. So says Matt…
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Two Thirds of Consumers are Avoiding Ads, But They’re Not Anti-Brand
The advertising industry has a problem, but it might not be the one marketers think. Two-thirds of consumers actively dodge ads in some form, yet the same research reveals they remain surprisingly receptive to brands—when those brands show up in the right way. New research…
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Advertisers Should Stop Chasing Customers, Start Predicting Purchases: Citi’s Mike Venables
Advertisers spend heavily trying to figure out what consumers want. Now Citi wants to help them figure out what consumers will buy next, using a remarkably useful clue: what they’ve already purchased. With the launch of Citi Commerce Media, the banking giant is bringing its vast…
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Epsilon’s Chris Wissing: Treating Loyalty as a Cost Is the Biggest Mistake Brands Make
WASHINGTON, DC — Points programs and redemption catalogs are table stakes. The brands that build lasting loyalty are the ones that show up unexpectedly, in moments that matter, in ways customers might never have anticipated. “I asked a question yesterday for everyone to…
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Advertisers Must Find the Friend Who Pays for Everyone: PayPal Ads’ Asaf Davidov
Advertisers have spent a fortune trying to figure out who influences purchase decisions. PayPal Ads has a novel suggestion: Find the person who’s always stuck paying for dinner while everyone else promises to Venmo them later. That person might be worth a lot more to marketers…
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Roku’s Caitlin McDonough: Sports Fandom is Growing at the Edges
As sports continues to shift from linear TV to streaming, the viewing experience has also expanded well beyond the live game. Highlights, pregame analysis, podcasts, creator content, and documentary series now command as much fan attention as the match itself. To keep up with…
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Prediction Over Reaction: Why Omni’s CEO Thinks Marketers Must Decide Before They Spend
Marketing AI promises the ability to know whether a campaign will work before a single dollar leaves the budget. That shift, from reactive measurement to predictive decision-making, is reshaping how brands approach an increasingly fragmented media landscape. The challenge is…
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‘Spray And Pray’ Ad Campaigns Need Less Spiritual Alternative: PurePlay AI’s Eric Steigelfest
Advertising has acquired a generous supply of agentic AI. Eric Steigelfest would like to see real results. The co-founder and chief executive of agentic ad platform PurePlay AI sees potential in autonomous advertising tools. He also sees an industry capable of sprinkling a…