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Who Really Opens Your Emails? Apple Mail Privacy Protection and the Truth About Email Ad Impressions 28 Oct 2026
Over 100 days of Passendo data, 85% of newsletter ad impressions were fetched by privacy proxies like Apple MPP. Here’s what the clicks behind them reveal. The post Who Really Opens Your Emails? Apple Mail Privacy Protection and the Truth About Email Ad Impressions appeared…
We Benchmarked Newsletter Ad CTR. Here’s Where Every Slot Lands 21 Oct 2026
Newsletter ad CTRs span 0.02% to 2.4%. See benchmark ranges for native, display, top and bottom slots, in clicks per 10,000 views. The post We Benchmarked Newsletter Ad CTR. Here’s Where Every Slot Lands appeared first on Passendo .
MCP and AdCP: The Two Protocols Every Publisher Needs to Understand 16 Oct 2026
MCP and AdCP explained for publishers: how AI agents connect to your ad server, buy newsletter inventory, and what to set up now. The post MCP and AdCP: The Two Protocols Every Publisher Needs to Understand appeared first on Passendo .
We Compared Native and Display Ad CTR in Newsletters. The Average Called It a Tie. The Median Gave Native 2× 07 Oct 2026
Native vs display ad CTR in newsletters: pooled, it's a tie at 0.40% vs 0.42%. At the typical publisher, native earns 2× display. Here's why. The post We Compared Native and Display Ad CTR in Newsletters. The Average Called It a Tie. The Median Gave Native 2× appeared first on…
We Analyzed a Sample of 770 Million Newsletter Ad Impressions. Placement Beat Creative by 5.6× 23 Sep 2026
We analyzed a test sample of 770M impressions: newsletter ad placement drives clicks more than creative. Top slots earn 5.6× the CTR of bottom slots. The post We Analyzed a Sample of 770 Million Newsletter Ad Impressions. Placement Beat Creative by 5.6× appeared first on…
Best LiveIntent Alternatives for Publishers: 12 Platforms Compared 16 Sep 2026
Compare 12 LiveIntent alternatives and competitors, with pricing, models, and best-fit use cases for publishers and advertisers. The post Best LiveIntent Alternatives for Publishers: 12 Platforms Compared appeared first on Passendo .
Passendo Integrates with Lineup to Bring Newsletter Advertising into the Publisher’s OMS 02 Sep 2026
Publishers running Lineup can now sell, deliver, and report on newsletter advertising through Passendo without leaving their order management system — including campaigns booked by advertisers themselves. The post Passendo Integrates with Lineup to Bring Newsletter Advertising…
Passendo vs. LiveIntent: A Publisher’s Guide to Choosing an Email Monetization Platform 13 Aug 2026
LiveIntent is a demand network; Passendo is an ad server you run. Compare control, targeting, fill logic, and revenue to choose for you. The post Passendo vs. LiveIntent: A Publisher’s Guide to Choosing an Email Monetization Platform appeared first on Passendo .