IAB
Empowering the Media and Marketing Industries to Thrive in the Digital Economy
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Latest posts
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IAB Opens Public Comment on New Guide to Inform Cross-Channel Measurement Decisions
Public Comment Open Through November 4, 2026 New York – October 20, 2026 – Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today announced the release of its Cross-Channel Measurement Decision Guide for public comment.…
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IAB Releases Measurement Services Addendum v1.0 for Public Comment
Public Comment Period Open Until October 22, 2026 New York – September 22, 2026 – Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released the Measurement Services Addendum v1.0 for public comment, introducing a…
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IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations
New York, NY – September 10, 2026 – Interactive Advertising Bureau (IAB), the leading trade organization for the digital advertising ecosystem, today released its 2026 Outlook Study: September Update, raising its full-year U.S. ad spend growth forecast to 12.3%, up 2.8…
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Consumers Want AI Shopping Recommendations to Include Trusted Creator Perspectives, According to IAB
New York, NY – September 09, 2026 – Artificial intelligence is becoming an everyday shopping companion, helping consumers research products, compare options and make decisions. But as AI plays a larger role in product discovery, with nearly three-quarters (72%) of consumers…
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IAB Brings CreatorFronts, Podcast Upfront, and PlayFronts Together for the First Time
New York – August 20, 2026 – Today, IAB announced its September marketplace series, uniting the inaugural IAB CreatorFronts, with IAB Podcast Upfront and IAB PlayFronts into one of the most exciting and important weeks of the year. Creator influence, community, and fandom are…
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IAB Updates Industry Framework for Consistent AI Transparency & Disclosure in Advertising
New York, NY – August 18, 2026 – The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today announced the AI Transparency and Disclosure Framework Version 2, building on IAB’s original framework published with practical…