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Latest posts
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The Next Chapter of CTV Targeting Is Making Context Actionable
CTV has more contextual intelligence than ever. The opportunity now is connecting that intelligence to the inventory and infrastructure needed to activate it at scale.
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What the Global Streaming Business Is Learning From Evolving Loudness Regulation
California's SB576 loudness law is less a one-off regulation and more a signal of where the industry is heading. As streaming becomes the dominant viewing platform, expectations around audio quality, including clarity, balance, and intelligibility, are rising with it.
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Sneak Preview: Global Sports Streaming Industry Lessons From the 2026 World Cup
On Wednesday, Nov. 11, Hub's Jon Giegengack, Omdia's Tim Westcott, Genius Sports' Tony Marlow, and sports and media tech advisor Carlos De Marchis will join MTech Sport's Matt Stagg for the Streaming Media Connect panel "Global Sports Streaming Industry Lessons From the 2026…
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Ad Tech Is Still Buying Video by Its Description
Most ad tech still describes video the way it did ten years ago: a title, a category, a daypart, and maybe a few metadata tags. Those signals were built for scheduling and rights management, not for understanding what is happening on screen. When nobody can prove what is laid…
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NAB Show NY: Great Programming, Modest Turnout, and the Latest Take on AI in the Newsroom
At NAB Show NY, Local TV Strategies hosted a series of excellent panels last week that left me with as many questions as answers on the topic of how AI will impact our industry. Do media buyers care about the content? Will broadcasters lean more toward building software than…
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Sneak Preview: Agentic AI and the Future of Streaming Ad Tech
The new generation of autonomous, goal-driven AI agents are poised to reshape ad-buying, ad-decisioning, contextual targeting, and optimized ad insertion across the CTV ecosystem. On November 9, Swivel's Ayelet Palmore, IAB Tech Lab's Brad Pipkin, Vevo's Matt Burgess, Magnite's…
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NDTV Adopts Amagi's AdFlow Orchestrator, Unlocking Monetization Opportunities on FAST and Connected TV
Amagi's solution reshapes NDTV's ad breaks into shorter, FAST-friendly segments for a better viewing experience and more monetization opportunity
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Fubo Closes Seven New RSN Distribution Agreements for the 2026-2027 NBA Season
75%+ NBA RSN Market Coverage Reinforces Fubo's Local Sports Advantage
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Sneak Preview: Stream, Click, Convert: Delivering Performance-Driven CTV Ad Experiences
On Tuesday, Nov. 10, Globo's Ana Beaklini, Fuse Media's Yasmin Mitchell, and Broadpeak's Julien Boyreau will join Chris Pfaff for the Streaming Media Connect panel "Stream, Click, Convert: Delivering Performance-Driven CTV Ad Experiences." Connected TV is evolving beyond brand…
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Sneak Preview: Automating Linear CTV Channel Lifecycles From Launch to Monetization
On Nov. 11, A+E's Abhishek Neralla, Fubo's Mike Gange, and Katapy's Stuart Bishop will join Ashling Digital's Michael Nagle for the?Streaming Media Connect panel "FASTER, FASTER! Automating Linear CTV Channel Lifecycles From Launch to Monetization." This session explores how…
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Sneak Preview: Taming TCO for Live Streaming at Scale
On Monday, Nov. 9, TV2 Denmark's Loke Dupont, FloSports' Matt Miller, and unified comms industry veteran Scott Grizzle will join the SVTA's Bhavesh Upadhyaya, AI and Streaming Technology Strategist, STVA, will moderate the?Streaming Media Connect panel "Taming TCO for Live…
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The Rules Behind the Retention Offer
On Aug. 19, the Federal Trade Commission released a proposed enforcement policy statement on personalized pricing. It says that "Where consumers reasonably expect that prices for a product or service will not vary based on their personal data," a business should "clearly and…
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DIRECTV Launches Build Your Own Multiview, Letting Sports Fans Choose Up to Four Channels on One Screen
New customizable Multiview feature gives DIRECTV streaming customers more choice and control over how they watch live sports
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Sneak Preview: Maximizing QoE With Resilient, Scalable Sports Streaming Infrastructure
High-performance, redundant, and resilient pipelines are critical to successful, mission-critical sports streams. This panel of seasoned sports streamers explores how sports streaming platforms leverage infrastructure designed to withstand the bursty demands of live sporting…
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CTV?s Attribution Problem Starts With the Audience
Targeting and measurement are often managed as separate workstreams. Media teams choose whom to reach, platforms report what happened after exposure, and attribution assigns credit. Together, those steps can produce a persuasive account of performance without answering the…
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Sneak Preview: Leveraging AI and Humans in Streamlined Streaming Workflows
On Tuesday, Nov. 10, ex-IBM Head of Unified Communications Scott Grizzle will moderate the Streaming Media Connect panel "Still in the Loop: Leveraging AI and Humans in Streamlined Streaming Workflows." In an industry buzzing about ways to integrate AI into today's streaming…
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The Cloud Took Over Broadcast Production. Here's What Still Belongs On-Prem.
Switching, graphics, replay and multiviewing that once required a rack room now run on cloud instances that spin up for an event and disappear afterward. That raises a fair question: What is left on-premises, and why?
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Reading a Codec Patent Claim Against Your Own Streaming Stack
What a claim chart needs from your encoder, packager and player before anyone can call it infringement
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Sneak Preview: Tunable Latency, MoQ, and the Future of Video Delivery
On Monday, Nov. 9, SVTA's Bhavesh Upadhyaya will moderate the Streaming Media Connect panel "Tunable Latency, MoQ, and the Future of Video Delivery." Get in tune with the evolving landscape of video delivery as this panel explores tunable low-latency architectures and Media over…
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Q&A: Genius Sports CMO Tony Marlow Talks the ?Moment Economy? and the Future of Sports Streaming Monetization
Genius Sports CMO Tony Marlow describes the new in-game sports monetization landscape as the "live moment economy." In this Q&A, Marlow and I discussed how brands are approaching and increasingly embracing these opportunities, how emerging technologies like Genius Sports'…