Realtracs
Search. List. Buy. Confidently.™
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Latest posts
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The Power of Asking and Listening: How Feedback Shapes Realtracs
The best technology doesn’t stand still. It evolves with the people who use it, the markets it supports, and the challenges real estate professionals face every day. Customer feedback plays a critical role in how Realtracs improves its MLS platform and supports real estate…
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When the Rubber Meets the Road: What It’s Like to Change MLS Platforms
Changing your MLS structure is a big decision. But once the decision is made, the real work begins: getting brokers, agents, and association teams ready for the launch. For the River Counties Association of REALTORS® (RCAR) and the Great Smoky Mountains Association of REALTORS®…
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Product Improvements Recap: Q3 2026
This quarter was a big one for Realtracs. We welcomed River Counties Association of REALTORS® (RCAR) and Great Smoky Mountains Association of REALTORS® (GSMAR)to Realtracs as their MLS technology provider, while continuing to improve the experience for all of our subscribers.…
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Welcome to the Neighborhood: RCAR and GSMAR Join Realtracs
The River Counties Association of REALTORS® (RCAR) and the Great Smoky Mountains Association of REALTORS® (GSMAR) are the newest associations to join Realtracs. RCAR went live in August, and GSMAR goes live today. Together, they bring more than 1,700 real estate professionals…
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A Big Decision, A Bigger Vision: Why Associations Choose Realtracs
Change is hard, especially with real estate professionals – they are in their routine, using their tools, knowing how to get the information they need and want, and can’t be held up or miss a deal. Now imagine thinking about switching the main tool agents use every day – their…
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What’s Up with Cooperation?
Realtracs is fighting for cooperation, and we’re committed to ensuring all agents have access to all listings in the Realtracs system. Here’s what’s up with cooperation at Realtracs. Supporting Marketing Choice While brokerages innovate on how and when to market listings,…
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Stay Connected When Your Clients Are Ready
Real estate has always been a relationship business. Technology has changed how buyers search for homes, but it hasn’t changed what clients need when they’re ready to make decisions. They still need guidance, expertise, and an agent who understands their needs and where they are…
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Realtracs and Zillow Enter New Licensing Agreement
Realtracs and Zillow have entered into a new licensing agreement that reflects discussion around some of the most important topics facing residential real estate today: broker-created data, responsible AI, cooperation, marketing flexibility, and transparency. The agreement…