Insider One
The leading Agentic Customer Engagement Platform
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Latest posts
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Agentic AI marketing: stop managing campaigns, start owning outcomes
Summary Your agentic AI pilot launched dozens of personalized campaigns last quarter, and the demo looked impressive in the boardroom. But when the chief marketing officer asked what it did to churn or lifetime value, nobody on the team had an answer. That gap between activity…
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Which Journey Orchestration Tools Integrate Natively with Mobile Push and In-App?
Summary Journey orchestration tools with native mobile push and in-app integration use SDKs to capture app behavior, trigger messages in real time, and personalize experiences using customer data. Platforms such as Insider One, Braze, and OneSignal offer mobile engagement…
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The agentic AI use cases enterprise marketers should adopt first
Summary Agentic AI use cases are the specific marketing tasks where an artificial intelligence (AI) agent plans, decides, and acts across several steps on its own, instead of waiting for a marketer to approve each one. That’s different from generative AI, which drafts content on…
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Customer Journey Analytics for Enterprise Marketing Teams: What to Demand
Summary Enterprise marketing teams need customer journey analytics that unifies data across channels, tracks customer behavior through funnels and flows, and updates in real time. The right platform should connect insights directly to journey orchestration, offer customizable…
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Hande Cilingir Challenges 7 AI Myths at The One Summit in New York
Artificial intelligence is changing how brands engage customers, make marketing decisions, and compete in retail. However, as AI adoption accelerates, some of the assumptions guiding businesses may be holding them back. At The One Summit in New York, Hande Cilingir, Co-Founder…
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How to Switch to a Better Journey Orchestration Platform: A Migration Checklist
Summary A successful journey orchestration platform migration starts with evaluating vendors, auditing customer data and integrations, reviewing contract obligations, and planning a structured onboarding. Test priority journeys, validate tracking and channel performance, and run…
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Omnichannel Journey Orchestration for Retail: Platforms Built for Scale
Summary Omnichannel journey orchestration for retail connects customer data, channels, and real-time interactions in one platform. Retailers need scalable orchestration to handle peak traffic, large product catalogs, and shoppers moving between online and in-store experiences.…
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Real-time email personalization: the ESP features that actually matter
Summary Your enterprise email service provider (ESP) dashboard says “real-time personalization” right next to the open rate. But when your lifecycle team asked engineering how often the product feed refreshes, the answer was every few hours. On weekends, it runs as an overnight…
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Outgrowing Your Email Platform? An Enterprise Migration Playbook
Summary Outgrowing your email platform is the point where migration planning should begin. That planning starts long before you pick a new vendor. It starts when you can name limits you can measure. One is an API rate ceiling that blocks real-time personalization. Another is a…
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Why explainability is the real adoption lever for agentic AI in marketing
Summary We ran the pilot, it worked in the demo, and now legal and the chief marketing officer won’t let it touch a live send until someone can explain why the agent chose that segment. That scenario can stall an agentic artificial intelligence (AI) program before it reaches…