ProPS
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Latest posts
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Marketplace vs Your Own Store: When It’s Time to Own the Customer Relationship
For most brands in Indonesia, marketplaces are where online sales begin, and for good reason. Platforms like Shopee, Tokopedia, and TikTok Shop bring ready-made traffic, trusted checkout, and built-in logistics.…
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Agentic AI in Marketing: What It Actually Means
Almost every martech vendor now stamps “agentic” on its product. Chatbots are called agents, old automation is called an agent, and even auto-reply features get the label. As a result,…
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Why Most Loyalty Programs Fail to Keep Customers (And What Actually Works)
A loyalty program is supposed to build relationships. Most of them just track transactions. Almost every consumer brand has one: a points system, a membership card, a stamp collection on…
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Five Signs Your Customer Data Is Too Scattered to Act On
You serve thousands of customers a day. How many of them can you actually name? For most consumer brands, the honest answer is: not many. Transactions happen constantly across stores,…
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What Is GEO and Why It Matters for Indonesian Brands
Your next customer may not be Googling you. They may be asking ChatGPT. More shoppers now start their research with a question typed into an AI assistant rather than a…