impact.com
Partnerships, Ad Fraud Detection & Marketing Intelligence ~ SaaS Platform Solution
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Latest posts
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Winning in the Answer Era
The post Winning in the Answer Era appeared first on impact.com .
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Affiliate marketing in Singapore for 2026: a beginner’s guide for brands
Affiliate marketing has evolved to become a key revenue generator for brands in Singapore. This guide contains all the information a brand needs to start an affiliate marketing program, including choosing a commission model, partnering with a platform, and complying with local…
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How do brands pay influencers? A decision tree for matching compensation to goals
How do brands pay influencers beyond flat fees and commission? Use this decision tree to match compensation with your campaign goals and what each creator values, including rewards cash can't buy. The post How do brands pay influencers? A decision tree for matching compensation…
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How tech publisher Minty turns invisible shoppers into $120m in revenue through impact.com
Anonymous shoppers who leave a site without buying rarely get a second chance to convert. Minty built its Proactive Commerce model to close that gap, activating through impact.com's Universal Tracking Tag with no new dev work. The payoff is more than $120m in revenue for brands…
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How Hill House Home grew its affiliate from a six to a seven-figure channel and lifted AOV 31%
Hill House Home is a fashion and lifestyle brand that creates products bringing beauty and joy to everyday rituals. By shifting it’s affiliate strategy from coupon-led partners to content-first partnerships that reflected the brand, Hill House Home grew its affiliate into a…
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The Answer Era Arrives: Highlights from iPX26 Sydney
As consumers shift away from standard search engines to seek direct answers from generative AI, traditional last-click marketing is losing its grasp. Highlights from iPX26 Sydney reveal that 65% of AI-active consumers now bypass standard searches completely, making third-party…
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Creators have become the path to purchase in Southeast Asia. Most brands are still treating them like media
The post Creators have become the path to purchase in Southeast Asia. Most brands are still treating them like media appeared first on impact.com .
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The 6 types of affiliate publishers—and why paying them all the same way backfires
This guide breaks down all six affiliate publisher models, how each one actually converts, and the pricing logic that keeps one partner type from quietly absorbing credit that belongs to the rest of the program. The post The 6 types of affiliate publishers—and why paying them…
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“You’re either in the answer, or you’re not”: AI agents are coming for search, checkout and the customer relationship; MYOB says brand investment must rise
The post “You’re either in the answer, or you’re not”: AI agents are coming for search, checkout and the customer relationship; MYOB says brand investment must rise appeared first on impact.com .
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In-house vs. managed services for influencer programs: How to decide what yours actually needs
Choosing between in-house and managed services isn't where most influencer programs stall. It's what happens after the choice gets made, when no one is quite sure who owns what. This guide breaks down the three operating models, the real cost math behind outsourcing, and the…