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Latest posts
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Cookie Consent and Page Speed: What the Banner Costs and What Blocking Saves
A consent banner adds a script that runs first and a box that can become your LCP element, but blocking third-party scripts until consent also takes work away. We looked at both sides, and at the one setting that decides which way it goes. The post Cookie Consent and Page Speed:…
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Why WordPress Backups Slow Your Site Down
A classic WordPress backup copies the whole site every night, so here is what that costs your server and how Must-Have Backup reads only what changed. The post Why WordPress Backups Slow Your Site Down appeared first on Swift Performance .
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Why Security Belongs on Your WordPress Performance Checklist
Bots and hacks slow WordPress down in ways a cache cannot fix. What that traffic costs, and how to refuse it before WordPress even loads. The post Why Security Belongs on Your WordPress Performance Checklist appeared first on Swift Performance .
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What Actually Decides Your Rankings: 7 SEO Factors for WordPress Sites
Keywords are only the start. Google ranks the whole experience: helpful content, crawlability, real-visitor speed, mobile, security, working links and site structure. A practical walk through the seven factors and where a hacked site, a slow page or a pile of 404s quietly costs…