BIA Advisory Services
Trusted advisor in the local advertising marketplace
- Website
- biakelsey.com · all feeds from this site
- Feed URL
http://biakelsey.com/feed/
Read it in your FeedListing reader
Or add to: Feedly Inoreader Raw feed
Latest posts
-
Radio’s 2027 Bet, AI Gets Practical and 4 Other Stories That Mattered: LM&TD Weekly Recap Oct 19-23
Starting this week, BIA is launching the LM&TD Weekly Recap, a look back at the most important stories from our Local Media & Tech Daily (LM&TD) Newsletter. Each post will highlight the stories worth your time on the technology, deals, data, and trends shaping local broadcast,…
-
September 2026 Broadcast Media Transactions: Television Sales Slow, Radio Activity Continues
BIA’s September 2026 Broadcast Media Transactions Report shows limited television deal activity and a more active radio market. Two commercial full-power or Class A television transactions totaled $6.85 million, while 87 commercial radio stations were sold for a combined $16.98…
-
Numbers & Narratives: BIA Execs Break Down the Latest Forecast
Local advertising is in better shape than many media execs expected. That’s just one takeaway from BIA’s latest forecast update, which its analysts (Rick Ducey, MIke Guerity, Senan Mele, and myself) recently gathered to break it all down (video embedded below). Meanwhile, what…
-
Vantage Point | Outsourced Traffic Services: What Changes, What Stays and Why Timing Matters
By Marketron In this edition of Vantage Points, Marketron looks at four common myths about outsourced traffic and explains how Traffic as a Service (TaaS) helps broadcasters maintain business oversight while shifting day-to-day execution to experienced professionals. Outsourced…
-
July and August 2026 Broadcast Media Transactions: Strategic Deals Drive Summer Activity
Broadcast transaction activity picked up across July and August, with both television and radio seeing notable deals. Television activity included Gray Media’s $50 million acquisition of three stations from American Spirit Media in July, while Sinclair Broadcast Group completed…
-
Is ChatGPT’s Ad Program Finally Delivering?
As you may have heard, OpenAI recently announced that its new ads business has reached a $1 billion run rate. After a rocky start and a fair amount of growing pains, this milestone is meaningful in both its sheer size and its velocity. It comes just 200 days after the ad program…
-
BIA Forecast: Political Spending Lifts 2026 Local Ad Market to $186.1 Billion; First Look at 2027 Points to Continued Underlying Growth
Mobile continues to compound, and underlying local ad growth, particularly in Legal Services vertical offsets the end of the election cycle in 2027. CHANTILLY, Va. (September 14, 2026) – BIA Advisory Services has updated its 2026 U.S. Local Advertising Forecast, projecting total…
-
43 Years of Leadership, Innovation & Service: The BIA Journey
43 years ago, I started BIA with a simple idea: help broadcasters better understand their markets and make smarter business decisions. A lot has changed since then. From the early days of broadcast media to today’s world of streaming, digital, mobile, and AI, one thing has…
-
Local Media Channel Brief: What’s Driving Mobile’s Ad-Spend Dominance?
Every quarter, BIA sizes the entire U.S. local advertising market — hundreds of markets, dozens of verticals, eighteen media channels. One channel keeps pulling away from the rest. Mobile isn’t just big. It’s the single largest channel in local media. This is the topic of BIA’s…