Campaigns & Elections
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Latest posts
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Did Campaigns Bet Too Big on Broadcast in 2026?
Ken Paxton and his Republican allies spent upwards of $160 million on broadcast ads, hoping that saturating the airwaves would give the Texas Republican a critical edge in his bid […] The post Did Campaigns Bet Too Big on Broadcast in 2026? appeared first on Campaigns &…
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Synthetic Voters Aren’t Voters: Where AI Belongs in Campaign Research and Where It Doesn’t
Imagine a campaign manager waking up the morning after a debate and asking an AI model what undecided voters now think. Within minutes, the model produces a convincing answer. It […] The post Synthetic Voters Aren’t Voters: Where AI Belongs in Campaign Research and Where It…
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Four Key Questions for Political Pros Before Election Day
With the 2026 midterm elections just a day away, political professionals are hunkering down to see whether their hard work paid off. But elections are also multi-faceted affairs shaped by […] The post Four Key Questions for Political Pros Before Election Day appeared first on…
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Oregon-Based Group Becomes First Ballot Initiative Campaign to Unionize
A ballot initiative campaign out of Oregon is joining the ranks of political campaign and firm staffers who have won union recognition. The steering committee of the Eugene Clean Energy […] The post Oregon-Based Group Becomes First Ballot Initiative Campaign to Unionize appeared…
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Stop Mistaking Headlines for Voter Values
Public narrative around an issue doesn’t always reflect what people value. Take diversity, equity and inclusion initiatives, for instance. Many companies have seemingly distanced themselves from the topic over the […] The post Stop Mistaking Headlines for Voter Values appeared…
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The Late Money Problem: Here’s a Playbook to Make Your Late Dollars Count
Every cycle, it happens: the late money shows up and many campaigns find themselves scrambling to spend it wisely. That’s partly because late money is notoriously hard to spend well. […] The post The Late Money Problem: Here’s a Playbook to Make Your Late Dollars Count appeared…
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The 2025-2026 Election Cycle Is Officially the Most Expensive
The 2025-2026 political cycle is the most expensive in U.S. history. New spending numbers tracked by AdImpact this week show $11.21 billion in ad buys and reservations, a staggering figure […] The post The 2025-2026 Election Cycle Is Officially the Most Expensive appeared first…
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The Reflecting Pool, the Catering Cart and Trump’s Real Vulnerability
I’ve worked on Democratic messages and digital ads for decades. When I started, we would’ve been positively exuberant to have some of the material President Donald Trump has given his […] The post The Reflecting Pool, the Catering Cart and Trump’s Real Vulnerability appeared…
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Meta Is Freezing Political Ads Before Election Day. Here’s What to Know.
Meta is set to block new social issue, electoral and political ads on its platforms on Tuesday, putting pressure on political advertisers to lock in their digital spots for the […] The post Meta Is Freezing Political Ads Before Election Day. Here’s What to Know. appeared first…
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‘It’s Misinformation’: Another Fake Pollster Riles the Political World
For months, survey data from an upstart company called Wedgewood Polls was picked up by some of the country’s most prominent polling aggregators, from The New York Times to the […] The post ‘It’s Misinformation’: Another Fake Pollster Riles the Political World appeared first on…
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More Money, More Performance: Getting More Value Out of Late Spend
This midterm cycle is on pace for a record year. Kinetiq Political Insights projects political ad spending will reach nearly $12 billion this midterm cycle. With more money comes more […] The post More Money, More Performance: Getting More Value Out of Late Spend appeared first…
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Can a Friend’s Selfie Save a GOTV Mailer From the Trash Can?
It’s a familiar sight for American voters in the weeks before an election: Mailers plastered with the faces of candidates, lists of policy positions and reminders to vote. In most […] The post Can a Friend’s Selfie Save a GOTV Mailer From the Trash Can? appeared first on…
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AI Makes Everything Look the Same. Here’s How True Experts Stand Out
From politics and public policy to entertainment, AI adoption is at an all-time high. Most working Americans use it at work, and it is especially prevalent in industries like marketing […] The post AI Makes Everything Look the Same. Here’s How True Experts Stand Out appeared…