Stonemaier Games
We believe in creating memorable, beautiful, fun games.
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Latest posts
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Top 7 Big Conclusions from Your 800+ Comments
Your generosity of insights, feedback, and ideas is truly amazing: I’ve learned so much from the 800+ comments you’ve made over the last week on the Facebook and website versions of my article about ready-to-ship launches vs crowdfunding. Thank you! Before I delve into the input…
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Random Booster Packs: Is There Any Way They Serve Customers?
I’m not surprised that collectible card games are booming, but I am baffled by them. In nearly every way, random booster packs in CCGs do not serve customers as well as the standard tabletop method of including all cards in the game. Imagine an alternate universe in which Ark…
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Can a Ready-to-Ship Launch Ever Capture the Magic of Crowdfunding?
I’m struggling to fully understand something, and I’d love to hear your perspective. It’s actually two different sides to the same coin: Is there something inherently magical about crowdfunding for consumers that cannot be captured by a newly revealed, ready-to-ship product? If…
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Pricing: Launch Secrecy and Convention MSRP
We’ve had two long-standing pricing practices that often raise questions, so today I thought I’d consolidate both into a post about pricing. One is about why we don’t reveal the exact price for new products before they launch on our webstore, and the other is about why we charge…
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The Stonemaier Strategy Magazine
In the early ‘90s, I was fascinated by a magazine called Nintendo Power. It was mostly a strategy guide for Nintendo video games, complete with vibrant visuals showing levels and hidden areas in games like Mario Bros., Zelda, and TMNT. Despite not even owning a Nintendo gaming…
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Is Growth Good?
I’ll never forget a brief conversation I had with a friend in the game industry around 10 years ago. We were talking about a publisher with 20 employees, and they were looking to hire more people. I asked my friend, “Is having more employees inherently better?” His answer–a…
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Questions for The Bits: My Answers (Part 2)
A few days ago I posted an article with my answers to some of the questions I asked Joe from Allplay and Nick from Bitewing on their podcast (The Bits), and today I’m back with a few more responses. Also, the podcast is now available–check it out to hear their fascinating…
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Questions for The Bits: My Answers (Part 1)
I love listening to publishers speak publicly, frankly, and openly about their business decisions. Two such publishers are Joe from Allplay and Nick from Bitewing, both of whom share their thoughts and often field questions from guests on a podcast called The Bits. I also love…
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Why? Why? Why?
Over the last 14 years at Stonemaier Games, many times we’ve asked ourselves why things are the way they are (both in the game industry and within our company). This led to us being one of the first publishers to offer region-friendly shipping, to Stonemaier leaving behind…
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Announcement Trailers: Our Current Method (2026)
Ranging from our Kickstarter trailer videos from 2012-2015 (featuring me and Alan talking directly to the camera) to polished, animated trailers with voiceovers from 2016-2024, we’ve tried a variety of approaches to the initial video introduction. Starting in 2025, we tried a…