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Latest posts
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Momentum XC Thursday Thoughts: Spooky, scary skeletons and other things that go bump in the store
Four top Halloween Commerce programs for 2026 Written by Julie Clark, VP, Group Creative Director, Experiential Commerce, at Momentum. Fall somehow seems to arrive earlier and earlier every year. Giant skeletons, trendy costumes and LTO Halloween candy are often hitting store…
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Momentum Appoints Kevin McNulty As Global CEO
Pleased to announce that Kevin McNulty has been appointed as Momentum’s Global CEO. In this piece by Sports Business Journal, Kevin shares “When we started doing this decades ago, we knew intuitively the power of sports and entertainment as a marketing vehicle.” Read more about…
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Engineering The “Pit-Start”: How Experiential Design Drives the F1 Experience
Author: Lauren Wagner, Senior Design Director, Experience Design, NA, at Momentum As Formula 1 accelerates into a global lifestyle phenomenon, fans and decision makers are overwhelmed by constant noise and overstimulation. In an ecosystem where many brands lean heavily into…
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Trends Across The Planet: Sports Culture Edition (Part 1)
In the Sport Culture edition of Momentum’s Trends Across The Planet (TAP) series, we’ll show you how sports fans across generations are connecting with each other and their favorite sports personalities. From Gen Alpha’s consumption of live streaming to Gen Zers’ and…
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The Drum: What’s your dream brand partnership?
What’s the secret to the perfect brand partnership? Alessandro Camaioni, Head of Commerce Strategy, Europe at Momentum, shares his insights with The Drum on the art of creating the perfect pairing and the alchemy that makes brand partnerships truly work. Read more here. (Source:…
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Campaign: Matt Lewis, President Europe & Canada, to chair Campaign Experience Awards
Matt Lewis, President, Europe & Canada at Momentum, will be co-leading a judging panel of experts at this year’s Campaign Experience Awards in the experiential field. Click here to read why Matt is excited to see the talent in the industry. (Source: Campaign UK) The post…
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Media In Canada: Intrepid Travel bulks up its TIFF sponsorship strategy
For the 3rd consecutive year, our Canada team at Momentum brought Intrepid Travel to life at this year’s Toronto International Film Festival. The Travel Box Office experience featured photo opportunities, custom giveaways created in collaboration with Indigenous artist Summer…
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Little Black Book: Momentum Brings Chivas Regal 16 to Life at Monza
The UK team at Momentum continued work with Chivas Regal and Scuderia Ferrari HP reached new heights at the Italian Grand Prix, celebrating the launch of the limited-edition Chivas Regal 16, created in collaboration with brand ambassador and Scuderia Ferrari HP driver Charles…
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Momentum has been named the Sponsorship Marketing Association’s Agency of the Year
Momentum has been named Agency of the Year by the Sponsorship Marketing Association (SMA), marking a first for the agency. The SMA cited Momentum for delivering its biggest year yet, executing disruptive activations in 2025 at the FIFA Club World Cup, Super Bowl and F1 for…
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Momentum XC Thursday Thoughts: Is Retail’s Wellness Reset Serving Shoppers or Selling Anxiety?
Written by Alessandro Camaioni, Head of Commerce Strategy, Europe, and James Cahill, UK Creative Director, Experiential Commerce, at Momentum. Is Retail’s Wellness Reset Serving Shoppers or Selling Anxiety? Experiential Commerce, the discipline of designing in-store moments that…