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Why Localized IAP Pricing Practices Are a Win/Win for Players and Publishers 16 May 2025
There is no single solution to IAP pricing, but localized practices help publishers make more money and help players have more fun One quirk of mobile gaming is that in-app purchases are often priced against USD, even if purchasing power and currencies from other countries are…
Understanding Next Best Offer and the Power of Personalized Marketing 10 Apr 2025
Back in 2012, Target analyzed a consumer’s buying habits and realized that she was pregnant. In an attempt at great customer service, the retailer sent out coupons for pregnancy-related products, presuming she would soon need them. There was just one problem: that customer…
IAP Pricing Is Not a ‘Once and Done’ Proposition 16 Mar 2025
In 2024, global consumer spending on mobile apps and games across the App Store and Google Play reached approximately $127 billion, marking a 15.7% increase from the previous year. While most mobile game studios have a solid understanding that free-to-play can drive major…