The Wise Marketer
The Global Voice of Customer Loyalty
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Latest posts
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Loyalty Is a Discipline, Not a Points Balance
LOYALTY ACADEMY™ | CLMP™ Curriculum Relaunch Series – Part Three Loyalty becomes a strategic discipline when the entire organization is aligned around the customer relationship. Running a loyalty program well, but in isolation, isn’t enough anymore. Our refreshed curriculum…
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#810: Supercheap Auto Club: Transforming Loyalty for 5 Million Members
Fiona Clifford, Member Engagement and Marketing Manager at Supercheap Auto, joins Carly Neubauer to share how the Supercheap Auto Club transformed its loyalty proposition for over 5 million active members. Recognised as Best Loyalty Program in APAC at the ORIAS 2026, the…
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The Synthetic Loyalty Trap: Why Polished AI Ads Risk Customer Lifetime Value
Chief Marketing Officers face an ongoing challenge to prove the commercial return of the capital they deploy and manage. In an operating environment defined by balance-sheet scrutiny, marketing budgets cannot rely on assumptions. Yet, as brands accelerate their adoption of…
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Loyalty Professionals, Where Does Our Loyalty Lie?
As Loyalty Professionals we spend our careers talking about: The Customer, The Collector and The Member. We let code put them into segments. We track what they do when they do it and where. Lastly, we present it to our colleagues, clients and partners in a way that feels like we…
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The Loyalty Newswire October 26, 2026
This edition covers: Albertsons, Alviere, American Express, askpolly, Atmos™ Rewards, Braze, CLMP™, Collette, ebbo, Ellipsis & Company, Fatburger, Fireblocks, Hilton, Imprint, Kochava, Liferay, Meta, Mickey’s, OpenAI, Patron Points, Perigold, QBF Consulting, Quad, Reddit, Retail…
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Insightly Launches CRM MCP Server to Bring Customer Data Into AI Assistants
New Insightly CRM MCP Server connects CRM data with AI assistants including Claude and ChatGPT The MCP helps growing businesses keep deals and projects moving, access the latest data from their CRM and other connected apps, and spot patterns to guide how they go to market…
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Wiser Perspectives: The Complete Adam Posner Interview on the 14th Edition of For Love or Money™
Three episodes, one conversation. Watch it your way. Over three episodes this summer, Wiser Perspectives went deep on the 14th edition of For Love or Money™ with Adam Posner, CEO and founder of The Point of Loyalty. Now the full conversation is available in one place. Since…
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You Can Pay for My Experience But You Cannot Buy the Relationship
When engagement plateaus, many programs turn towards adding experiential rewards as the saving solution. But we know that a stronger lever is the soft-benefit layer: the recognition, access, and behavior-triggered communications which tell a member that the brand truly knows who…
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#809: The Importance of Loyalty To A World-Leading CMO - Spur Corporation
Vuyo Henda is a decorated marketing leader. She is passionate about loyalty and this shows in her leadership of the Spur Family Card loyalty programme, Africa’s leading restaurant loyalty brand. Vuyo’s insights from this show cover the importance of operational delivery of the…
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Global Hotel Alliance Signs on Far East Hospitality, Singapore-Based Regional Hotel Management Operator, Expanding Its Presence Across Asia Pacific
SINGAPORE — OCTOBER 21, 2026 — Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, today announces the addition of Far East Hospitality (FEH) to its growing global portfolio. The partnership brings 26 hotels and serviced residences, comprising…