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Latest posts
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Why Uppababy Chief Revenue Officer Focuses on Word of Mouth, Customer Events
Post-purchase customer events, full-price strategy and controlled retail distribution drive Uppababy’s marketing, according to the brand's Chief Revenue Officer. The post Why Uppababy Chief Revenue Officer Focuses on Word of Mouth, Customer Events appeared first on Chief…
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Halloween 2026 Experiential: Brands Lean into Carnivals, Audio Horror and Jump-Scares
Halloween is one of the most wonderful times of the year for the experiential industry, with brands often willing to take bigger creative risks, and consumers increasingly embracing the holiday. This season, audiences around the U.S. were haunted by pop-ups, stunts, tours and…
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Smart Acquisition Or Frankenstack? Stagwell-Freestar And DoorDash-Instacart
It’s fall, M&A is in the air. Two acquisitions happened this week: Stagwell bought Freestar and DoorDash bought Instacart. The post Smart Acquisition Or Frankenstack? Stagwell-Freestar And DoorDash-Instacart appeared first on Chief Marketer .
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Cable News Ready for Midterms
Cable news outlets are offering new ways to engage with midterms coverage, including on YouTube and via interactive features designed to bring viewers closer to the action. The post Cable News Ready for Midterms appeared first on Chief Marketer .
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PR Roundup: Marissa Mayer’s Demo Misfire, How AI Is Shaping the Midterms and Lime’s Civics Playbook
PR roundup covers Marissa Mayer’s viral AI parenting anecdote, new research showing how AI platforms are nudging Senate candidates toward the center and why Lime’s free rides to the polls is a textbook example of purpose-driven brand activation done right. The post PR Roundup:…
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Time Magazine Now Serves Ads to AI Agents
Time General Manager and Chief Product Officer Michael Mraz explains how the publisher rebuilt its site to better cater to both humans and the majority of its readers — bots. The post Time Magazine Now Serves Ads to AI Agents appeared first on Chief Marketer .
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DoorDash Acquires Instacart As Consolidation Comes For Mobility Media
DoorDash on Thursday confirmed the rumors and announced its intention to acquire Instacart at a $17 billion valuation. The deal is a logical one for a variety of reasons. The two fit into the same category of mobile app-based, last-mile-fulfillment specialists that have…
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Can We Really Blame Apple For Blocking ID Tech?
Earlier this month, ad tech received its latest warning about the cybersecurity vulnerabilities baked into programmatic advertising. That context is largely missing from discussions about Apple’s plan to disable the third-party ID infrastructure that powers digital advertising…
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Five PR lessons from ‘You Can See Everything’
The Elizabeth Holmes documentary, "You Can See Everything" is also a case study in how every word and intervention can carry reputational risk. The post Five PR lessons from ‘You Can See Everything’ appeared first on Chief Marketer .
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Meta Has A New Ad Ranking System Built On LLMs, Plus Upgrades To Andromeda And GEM
Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three ad ranking upgrades Meta announced on Wednesday. The others are an update to GEM, the ads recommendation model it introduced last year, and a new generative recommendations…
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Marketbridge Acquires The B2B Advertising And Analytics Startup Channel99
Who doesn’t know that doleful tune, “The agencies they are a-changin’.” That’s not exactly how Bob Dylan sang it in the original, but it’s not wrong. One such agency is Marketbridge, a 35-year-old B2B marketing firm that’s been a recent acquirer of agency and consultancy…