The Affiliate Guy Matt McWilliams – Advice for Affiliate Program Managers
The Affiliate Guy
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Latest posts
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How to Clear Excess Inventory With an Affiliate Promotion
To clear excess inventory with an affiliate promotion, choose one of two paths: run a public discount with a bigger commission when you need the space more than the margin, or raise commissions for affiliates who already sell the product, tied to a sales target, when you want to…
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Affiliate Onboarding: How to Get New Partners Promoting Quickly
Getting an affiliate to say yes is only the beginning. If they sign up and then spend the next week hunting for links, swipe copy, graphics, dates, commission details, or even a way to contact you, there’s a good chance they’ll never promote. In this episode, I’m showing you how…
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How do you set up affiliate tracking without a developer?
Affiliate tracking setup takes about twenty minutes and requires the same skill as installing Google Analytics. You paste a script tag into your site, you paste a second one on your thank-you page, and you run a test order. That’s the whole job. If you can add a Facebook pixel,…
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Is Personal Development a Good Niche for Affiliate Marketing?
Yes. Personal development is one of the highest-paying niches in affiliate marketing, since most programs are courses and coaching offers paying 30 to 50 percent commission, often stacked with launch contests. It’s crowded, and it rewards affiliates with real credibility over…
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What Is a Normal Affiliate Commission Reversal Rate?
A normal affiliate commission reversal rate runs 2 to 5 percent of commissions for most programs. Info products sit at the low end, around 1 to 3 percent. Physical products and subscriptions run higher, 4 to 10 percent. Once your program-wide rate climbs past 8 percent, watch…
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What’s a Good Response Rate for Affiliate Recruiting Emails?
A good reply rate for a cold affiliate recruiting email sits between 4 and 6 percent once you’re sending at volume. A short, hand-picked list of 50 ideal prospects can pull replies as high as 40 percent. And the “yes” rate, the share of people you ask who agree to join, runs 5…
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How to Run an Affiliate Program for an Info-Product Business
An info product affiliate program runs on different math than one built around physical goods, because guides, workshops, digital reports, and paid communities cost you almost nothing to deliver a second or a ten-thousandth time. The decision that shapes everything else,…
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Tapfiliate vs. Rewardful vs. AffiliateHQ: What Each One Is Built For
Rewardful, Tapfiliate, and AffiliateHQ solve three different problems. Rewardful was built for Stripe-native subscription tracking. Tapfiliate was built for ecommerce tracking across multiple storefronts. AffiliateHQ was built to run the program, not only track it. Pick based on…
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What Is an Affiliate Activation Sequence?
An affiliate activation sequence is an automated email series triggered by what an affiliate does rather than by what day it is. It starts when a partner takes an action or fails to take one, and it runs until they reach the next step: signup to first click, first click to first…
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How to Win an Affiliate Contest
How to win an affiliate contest comes down to two decisions you make before the cart even opens: what bonus you’re offering, and how you plan to use the last 48 hours. Heidi Easley finished third in a $5.7 million affiliate launch with a prep course nobody else had built. Manu…
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How to Automate Your Affiliate Program Without Losing the Relationships
Affiliate program automation works when you hand off the repetitive stuff, welcome emails, payout math, fraud flags, reactivation nudges, and keep two things for yourself: the conversations where you recruit and negotiate with your best affiliates, and the judgment calls that…
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How Do You Get Affiliates Who Bought Your Product to Promote It?
Segment your affiliates by who already bought your product, then ask them for their personal story instead of swipe copy. Matt McWilliams did this for Jeff Goins’ Tribe Writers launch, pulling affiliates who were also students and asking them to share their own experience, the…
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How Much Time Does Affiliate Marketing Actually Take?
Affiliate marketing takes a few focused hours a week to start, but steady income usually takes three to twelve months of consistent effort. Most of that time goes into creating content and building trust with an audience, not dropping links. Plan for the long game and you’ll…
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How to Manage Your Affiliates Across Multiple Networks
Running affiliates across multiple networks is a headache, so consolidate wherever you can. Programs that spread across Awin, Impact, and a house program at the same time end up with fragmented reporting, multiple payout runs, and the same affiliate signed up in two places under…
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How to Set Up Your Affiliate Program on Refersion
Setting up an affiliate program on Refersion means connecting your ecommerce store, building a commission offer, and choosing a payout method before you ever recruit an affiliate. If you run a Shopify, WooCommerce, or BigCommerce store, you can have Refersion tracking live in…
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Affiliate Program Recommendation: Brand Savage
Brand Savage pays a 20% retail commission on branding and graphic design packages that run from $99 to $5,000, and it has six ways for promoters to earn. If your audience includes entrepreneurs, business owners, influencers, or people starting a home-based business, it’s worth a…