Raptive
Powering the future of media
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Latest posts
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‘I didn’t have a roadmap and now I do’: How creators built clearer next steps at the Raptive Retreat
At this fall’s Raptive Retreat in Seattle, creators and publishers came together to explore what’s changing, share ideas, and leave with stronger connections and more confidence about what comes next. Before arriving in Seattle, Krissy Allori of Self Proclaimed Foodie wasn’t…
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Navigate your performance with Raptive Compass
Raptive Compass brings your earnings, traffic insights, AI-powered guidance, and recommended next steps together to help you grow your site.
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Sources still matter: New Raptive research finds 74% want to know where AI gets its information
We’re sharing new data on trust in AI answers and the role of attribution in the consumer journey. AI may be changing how people discover information, but it hasn’t replaced where trust comes from. Last year, we set out to understand what happens when people believe the content…
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7 reasons creators and publishers partner with Raptive
Choosing an ad partner shouldn’t just be about comparing revenue shares. It’s about what that partner can do with every impression, every advertiser relationship, and every opportunity to help your business grow. Raptive brings together ad technology, premium advertiser demand,…
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How Plays Well With Butter increased RPM with a lighter ad experience
About Plays Well With Butter Plays Well With Butter creates bold, flavor-filled recipes for home cooks who want meals that work in real life. Founder and recipe developer Jess Larson has published more than 500 thoughtfully tested recipes, each cross-tested in three or more…
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How Raptive helped Heavy turn AI disruption into an independent growth engine
About Heavy Heavy is an independent sports news publisher serving passionate American sports fans. It covers the NFL, NBA, MLB, NHL, and other major sports through articles, stats, newsletters, and social content. The Heavy, Inc. portfolio also includes EntertainmentNow, a…
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From in-house to Apex by Raptive: How Ranker increased RPM 40%
About Ranker Ranker is a data-driven media company and the people-powered source for definitive rankings across pop culture and beyond. Over the years, its editors have curated tens of thousands of lists, and millions of visitors have submitted more than 1.5 billion votes. That…
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How Visual Capitalist turned Raptive’s Google Discover insights into 39% more clicks
About Visual Capitalist Since 2011, Visual Capitalist has grown into one of the fastest-growing publishers, turning data into visual stories that make complex topics easier to understand. Its coverage spans business, markets, the economy, technology, and other subjects that…
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How BJPenn sharpened its Google Discover strategy to earn 44% more clicks
About BJPenn Founded in 2001 by UFC legend B.J. Penn, BJPenn.com is an independent MMA news publisher with more than two decades of experience covering the sport. Its editorial team publishes a high volume of timely coverage spanning breaking news, major events, fighter stories,…
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How Plugged In Golf grew RPM 169% in two weeks—and sustained 129% year-over-year growth—with Raptive
About Plugged In Golf Plugged In Golf conducts independent research and testing of golf equipment to help golfers make informed decisions. Its content includes golf club reviews, gear, news, training aids, instruction, and more. Its reviews are often long, image-rich,…