Rithum
Powering the future of commerce
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Latest posts
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ChatGPT ads in Europe vs. the U.S.: what changes for your product feed
Reading Time: 6 minutes ChatGPT ads in Europe run on the same OpenAI ad system as in the U.S., but the system knows less about each shopper. U.S. ads can be personalized with a shopper’s chat history and ad interactions. In the 31 European markets that went live on August 24,…
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6 shipping automations to set up before your next warehouse hire
Reading Time: 4 minutes Adding channels through Rithum is straightforward. Once you connect a new marketplace and your listings go live, orders start coming in. While the demand side scales cleanly, shipping doesn’t follow the same curve. Instead, every new channel adds…
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Get accurate prices and content into ChatGPT without building a new feed
Reading Time: 2 minutes At a glance ChatGPT already answers your customers’ questions about your products. Today it relies largely on crawling your D2C site and marketplace listings unless you provide a feed, which returns whatever price and stock status the crawler happened to…
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Rithum previews Rithum Commerce and RithumIQ, opens Founders Program for early access
Reading Time: 2 minutes Rithum CEO Lou Keyes previewed Rithum Commerce and RithumIQ at RithumLIVE in London on Sept. 30, 2026. These two products change how brands and retailers grow and put the event’s theme, Commerce Without Limits, into practice. With Rithum Commerce, they…
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How ChatGPT product ads work: OpenAI builds the ad from your feed
Reading Time: 2 minutes Ads Manager runs two campaign types. Standard campaigns work the way you’d expect, with a headline, description, image, and landing page you build yourself. Product feed campaigns are sponsored product placements that appear beneath ChatGPT’s responses,…
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Back-to-school 2026 results: Walmart, TikTok Shop, and Best Buy gained on Amazon
Reading Time: 5 minutes The hot take Amazon still takes the biggest slice of back-to-school by far. It’s just a smaller slice than last year. Between June 1 and August 31, brands and retailers in the Rithum network sent more of their back-to-school assortment through Zalando,…
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Rithum wins Walmart’s first Marketplace Solution Provider of the Year. Two sellers share where their time goes before holiday peak season
Reading Time: 5 minutes Walmart named Rithum its first-ever Marketplace Solution Provider of the Year this month at the Let’s Grow! 2026 Walmart Marketplace Seller Summit in San Diego, recognizing more than 14 years of work together on programs including Multichannel Solutions…
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What a day at RithumLIVE London is actually worth
Reading Time: 2 minutes The list of places a shopper might find you keeps getting longer, and it now runs from social feeds and creators to marketplaces in countries you have never sold into and AI assistants drawing up a shortlist before anyone reaches your site. Each one wants…
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Time-to-online: the growth metric missing from your dashboard
Reading Time: 4 minutes At a glance Retail measures almost everything about a product once it is live: sessions, conversion, sell-through, margin. But ask how long that product took to get from “commercially agreed” to “buyable on site” and the room goes quiet. Time-to-online is…
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Where multichannel shipping costs and effort leak after the order
Reading Time: 2 minutes Multichannel shipping leaks money in two places that have nothing to do with how well you ship — a software fee that scales with order volume, and a carrier rate left at retail because nobody compares four carriers on every order. A third leak costs staff…