PM360
The Essential Resource for Pharma Marketers
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Latest posts
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2026 PURE Best-in-Class Patient Support Program Winners Announced
Annual PURE Engagement research recognizes pharmaceutical companies delivering leading patient support experiences, based on feedback from more than 2,300 physicians ...
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Platform Strategy in Pharmaceutical Innovation
The rapid development of COVID-19 mRNA vaccines demonstrated a fundamental shift in pharmaceutical innovation—one centered on platform strategy rather than ...
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PUBLISHER’S MESSAGE
Inspiring What’s Next October is always a special time at PM360, when we take a moment to recognize the remarkable ...
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Using Predictive Analytics to Refine Commercial Strategies
Why Understanding the Patient Experience Is the Next Evolution of Commercial Strategy Predictive Analytics Needs a New Starting Point ...
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Effective Measures to Respond to Pricing Pressure
2027 Is Already Etched in Policy Restrictions A vanishing Medicare subsidy, a PBM rebate ban on the clock, and ...
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Publicity Is Not Policy
How Pharma Marketers Should Prepare for a New Era of DTC Pharmaceutical marketers are preparing for a potentially significant ...
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The Role of Unbranded Disease Education and Awareness
The Appointment Is the Last Stop Patients now build beliefs about their health and what support they need long ...
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EXPERT on Call – HUMANIZING HEALTHCARE – The Judgment Gap
How AI Will Make Human Expertise the New Differentiator in Healthcare Marketing There is a question we keep returning to ...
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MEDICAL DEVICE – Minimum Viable Chaos
Why Medical Devices Need to Be Tested in the Real World, Not Just the Lab A nurse in a ...
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Smarty Social StoryEngine
Turning human stories into lasting strategic assets Healthcare marketers invest heavily in producing compelling stories, yet much of the ...