Event Marketer
For creators of the brand experience.
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Latest posts
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Brand Ambassador Spotlight: Vanessa Leiva on the Hustle and Heart of Live Events
Community is everything in the brand ambassador world. In 2021, a friend’s recommendation led Vanessa Leiva to the events industry, and she’s been networking ever since, tapping connections to find the right brand ambassador gigs. “We all end up knowing each other in some way,…
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Halloween 2026 Experiential: Brands Lean into Carnivals, Audio Horror and Jump-Scares
Halloween is one of the most wonderful times of the year for the experiential industry, with brands often willing to take bigger creative risks, and consumers increasingly embracing the holiday. This season, audiences around the U.S. were haunted by pop-ups, stunts, tours and…
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The Brief: Airport Races and Cashmere Cabins
This week’s hot takes on hot topics in experiential marketing cover after-dark airport races, Cashmere Cabins and NFL events impacted by the protests in Paris. The post The Brief: Airport Races and Cashmere Cabins appeared first on Event Marketer .
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Experiential Marketing Trend of the Week: Aperitivo Culture
The essence of aperitivo culture is wending its way into sampling experiences, offering attendees a slice of the beloved Italian social ritual of gathering for light, pre-dinner drinks and bites, and unhurried conversation, within vibrant branded settings. And a host of consumer…
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Curious About Cannabis Events? 3 Tactics in Play
Most cannabis events are centered around trying products, according to Justin Miller, svp-brand marketing at Curaleaf, but consumers want more from brands. They want to connect with other enthusiasts, and experiential is giving them a place to build that community. Among home…