Waftr blog
Guides on GA4, Google Tag Manager, consent and AI search measurement from Waftr, a web analytics infrastructure consultancy.
- Website
- waftr.com · all feeds from this site
- Feed URL
https://www.waftr.com/rss.xml
Read it in your FeedListing reader
Or add to: Feedly Inoreader Raw feed
Latest posts
-
Why Google Ads and GA4 Report Different Conversions
Google Ads and GA4 count conversions differently: attribution, conversion dates and consent. How to tell which one explains your gap, with a quick test each.
-
How to Check AI Traffic in GA4: Two Methods and What Both Miss
GA4's AI Assistant channel shows AI referrals from May 2026 on. Add a regex channel group for history, and see which AI sessions both methods miss.
-
How to See AI Overviews and AI Mode Performance in Google Search Console
Find the Search Console Generative AI features report, read AI Overview and AI Mode impressions, spot AI-cited pages and work around the missing clicks.
-
How to Set Up Google Analytics 4 the Right Way in 2026 (From Scratch)
Set up Google Analytics 4 from scratch: tracking spec, Consent Mode v2, event model, server-side GTM, the AI Assistant channel and BigQuery from day one.
-
GA4 Data Inaccurate? 7 Reasons Your Numbers Don't Match Reality
GA4 not matching your CRM or Google Ads? The 7 causes, from Direct traffic and bots to self-referrals and sampling, and the exact fix for each one.