Freestar
Programmatic Ad Partner & Header Bidding Solution
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Latest posts
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Smarter Supply, Better ROI: Freestar Partners with Gamera on Quality Signals for Intelligent Supply Shaping
For years, programmatic buyers have planned digital campaigns primarily around contextual alignment. But legacy contextual targeting only looks at a webpage’s topic. It ignores how page design, ad clutter, and placement affect performance, and it treats every ad slot on a URL as…
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Is Your Content Costing You Premium Advertiser Spend?
TL;DR Key Takeaways & Quick Actions 1 Brand Suitability is the New Battleground: Meeting basic “Brand Safety” standards is no longer enough. High-paying premium advertisers use highly automated, custom suitability matrices (filtering for news, profanity, and mature themes) that…
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High Tech, High Touch: How AI Buys Us Time to Get Closer to Real Problems
There’s a common misconception that AI distances us from the work by automating human touchpoints. In my experience, the opposite is true: AI enables boots-on-the-ground leadership. My approach: Player-coach My background in consulting first showed me the value of finding…
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Publisher Acceptance Requirements: Are you ready to Monetize With Freestar?
The publisher landscape is being rebuilt in real time by AI-driven discovery, shifting traffic referral trends, and buyers who are more selective than ever about where their budgets go. At Freestar, that shift is exactly why we’ve sharpened how we evaluate the sites we bring…
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How Publisher Support Keeps Revenue Moving
Publisher support can look like a continual stream of tickets, alerts, code changes, and urgent messages, but I see something more human underneath all of that. Behind every request is a publisher team trying to protect revenue, keep people employed, and stay focused on the work…
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For Publishers, the Cost of Getting Content Moderation Wrong Can Be Significant
Content moderation isn’t about being the bad-word police or overreacting to known user behavior. It’s risk management, brand protection, audience retention and the ability to scale rolled into one. Publishers who treat content moderation as core infrastructure are the ones who…