Healthcare Success
Scientific Marketing That Delivers Patients
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Latest posts
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Why Better Healthcare Technology Makes Human Judgment More Valuable
As AI becomes more capable, the qualities that make us human may become more valuable, not less. Teri Thomas, CEO of Mach7 Technologies, joins me to discuss leadership, culture, trust, accountability and how healthcare organizations can use technology without losing sight of the…
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When Online Reputation Problems Become Legal Problems
Negative reviews are an unavoidable part of healthcare today. But when criticism becomes false, defamatory, coordinated, or deliberately damaging, healthcare organizations need to understand when reputation management ends and legal action begins. Daniel Powell explains when…
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How GLP-1s Are Reshaping Healthcare and Consumer Behavior
GLP-1 medications are changing far more than the way obesity is treated. eMarketer Senior Analyst Beth Bulik joins Stewart Gandolf to explore how GLP-1s are influencing consumer behavior, healthcare access, food and fitness habits, employer benefits, and entire industries.
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How AI and Innovation Are Changing Cancer Care
Oncology is advancing at an extraordinary pace, with dozens of new drug approvals and indications each year. Community medical oncologists Rohit and Rahul Gosain, creators of the Oncology Brothers podcast, explain how physicians can keep up, why more cancer care can happen close…
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Beyond ChatGPT: How Multi-Agent AI Is Changing Healthcare Marketing
What happens when AI stops acting like a single assistant and starts working more like a team? Sujal Raju, CEO of Enqbator, joins me to explain how multi-agent AI can help healthcare marketers tackle complex workflows faster while maintaining the human oversight healthcare…
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Blurring the Lines: Rethinking Leadership in Healthcare
Healthcare is built around specialization, structure, and clearly defined areas of responsibility. But as David Sylvan of University Hospitals explains, some of the biggest challenges facing healthcare today don’t fit neatly into any one department, making the ability to work…
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Healthcare Wasn’t Designed for Human Nature
Healthcare has long been built on the assumption that patients will make rational decisions when presented with the right information. Dan Ariely explains why that assumption consistently falls short—and how healthcare leaders can design systems that better reflect the realities…
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What Marketing Data Healthcare CEOs and CMOs Should Actually Be Looking At—and What to Stop Reporting
Most healthcare marketing reports are packed with vanity metrics that don’t answer a CEO’s real question: does this actually work? Learn which operating and growth metrics to put at the center of your executive reporting, how to connect campaigns to cases, revenue, and deals,…
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How to Fix the Outdated Content Making Your Healthcare Website Invisible to Patients and AI
Many healthcare websites are filled with outdated, internally focused service, condition, and educational content. Learn how to improve what you already have so patients and AI systems can clearly understand what you offer.
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Scaling AI in Healthcare: Why Deployment Is the Real Challenge
Artificial intelligence is transforming healthcare, but building an AI model is only the beginning. In this episode, Dr. Nina Kottler explains why deployment, governance, clinical adoption, and scale determine whether AI delivers meaningful improvements in patient care—including…