Smart Marketer
Serve The World Unselfishly And Profit
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Latest posts
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How we launched an ecommerce brand from scratch: Longer Together’s first 90 days
Most new brand stories start with a product idea. This one started with four decisions. In October 2025, the four owners of Smart Marketer were meeting in New York for annual planning. The agency was growing. The education side of the business was growing. The team had capacity.…
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Episode 299: Longer Together: How We Built a Pet Brand From Scratch
What actually goes into building an ecommerce brand from zero? In this episode, Smart Marketer CEO Molly Pittman takes you behind the scenes of Longer Together Pet Company, one of her favorite projects from 15 years in the industry. She shares why the Smart Marketer ownership…
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When Should an Ecommerce Brand Expand Beyond DTC?
Retail has a way of looking like the next level. Your products are on a shelf. A buyer says yes. The brand appears in hundreds of stores. From the outside, it looks like proof that the business has arrived. The operating reality is less glamorous. Retail can mean lower margins,…
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Episode 298: Ask Ezra Anything: Growth, AI, Retail & Scaling Smarter
Where do you look when growth keeps stalling? Which AI tools are actually worth getting your team to use? When does retail make sense, and how do you know whether your business is truly growing or just getting bigger? For this episode, we pulled some of the best questions from…
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Your Store Needs an Invisible Salesperson: How AI Product Discovery Can Remove Friction and Raise AOV
A shopper clicks an ad because they want a specific product. They know the color, the material, the size, and the problem they need it to solve. Then the store makes them work. They land on the homepage, open a collection, scan a product grid, adjust the filters, open a product…
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Episode 297: The Invisible Salesperson: How AI Is Changing the Way Customers Shop
What happens when your website starts acting less like a catalog and more like a salesperson? In this Mentor Table session, Molly Pittman sits down with Ankit Minocha and Ashish Khurana, co-founders of Atomz AI, to explore how AI is changing product discovery, search, and the…
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BFCM Email Flows: How to Audit and Polish Your Automations Before Black Friday
Q4 is officially here, and your BFCM email flows need attention before your promo calendar takes over. You’ve got about eight weeks to fix, refresh and test the automated emails that will greet every new holiday customer for the official BFCM (if you don’t start your promo…
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Episode 296: Email Automation: The Flows That Do the Heavy Lifting
Automated email flows are easy to set up and easy to forget. That’s exactly why they deserve a regular check-in. For this episode, we’re pulling a conversation from Smart Ecommerce, a Smart Marketer course featuring Molly Pittman, John Grimshaw, and Laura Palladino. They break…
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Q4 Ecommerce Strategy: 3 Decisions Before the Calendar
Q4 is a season. It is bigger than one promotional weekend. The usual fundamentals still matter. Start early. Merchandise deliberately. Coordinate paid media, email, SMS, the website, products, and operations. Use the season to acquire new customers, increase average order value,…
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Episode 295: What Does Work-Life Balance Actually Mean?
What does work-life balance actually look like when you’re building businesses, leading teams, and trying to make room for the rest of your life? For this episode, we went back into the Smart Marketer archives and pulled three conversations from Balanced Being, a course Smart…
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How Smart Marketer Makes Hollywood-Style Ads Without a Hollywood Budget
Some of Smart Marketer’s most memorable ads started with one question: What would be fun to make? That question has led to movie-inspired commercials, live sketches, rented locations, a DeLorean, team cameos, and more than 20 million views across the campaign library discussed…